An elderly, sharp-tongued, young-at-heart mother-in-law is the ultimate backseat driver, sitting in the optional third row of the BMW X5 SUV. A reference to the premium luxury interior sparks talk of “leather” which she said her late husband loved when she wore it. He was quite “dominant,” she continues, much to the chagrin of her son and daughter-in-law seated up front, with their young daughter listening all the while.
David Shane of O Positive directed “Leather,” part of a campaign from agency KBS highlighting optional third-row seating for "Back-Backseat Drivers."
CreditsClient BMW North America Agency KBS (kirshenbaum bond senecal + partners) Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Jason Slack, Laurence Gega, creative directors; Evan Ortolani, art director; Nick Marchese, copywriter; Jenny Read, head of production; Melissa Tifrere, sr. producer; Timothy Wilson-Brown, associate direction, brand strategy. Production O Positive David Shane, director; Sebastian Pfaffenbichler, DP; Marc Grill, exec producer; Kate Sutherland, line producer. Editorial Mackenzie Cutler David Koza, editor; Sasha Hirchfield, exec producer; Esme Wright, producer. Post/VFX The Mill NY Jimmy Boland, Nathan Kane, Flame artists; Melanie Wickham, exec producer; Jeremy Moore, Alex Badr, producer. Sound Design Machine Head Stephen Dewey, sound designer. Post The Mill LA Adam Scott, colorist. Audio Post Sonic Union Mike Marinelli, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More