An elderly, sharp-tongued, young-at-heart mother-in-law is the ultimate backseat driver, sitting in the optional third row of the BMW X5 SUV. A reference to the premium luxury interior sparks talk of “leather” which she said her late husband loved when she wore it. He was quite “dominant,” she continues, much to the chagrin of her son and daughter-in-law seated up front, with their young daughter listening all the while.
David Shane of O Positive directed “Leather,” part of a campaign from agency KBS highlighting optional third-row seating for "Back-Backseat Drivers."
Credits
Client BMW North America Agency KBS (kirshenbaum bond senecal + partners) Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Jason Slack, Laurence Gega, creative directors; Evan Ortolani, art director; Nick Marchese, copywriter; Jenny Read, head of production; Melissa Tifrere, sr. producer; Timothy Wilson-Brown, associate direction, brand strategy. Production O Positive David Shane, director; Sebastian Pfaffenbichler, DP; Marc Grill, exec producer; Kate Sutherland, line producer. Editorial Mackenzie Cutler David Koza, editor; Sasha Hirchfield, exec producer; Esme Wright, producer. Post/VFX The Mill NY Jimmy Boland, Nathan Kane, Flame artists; Melanie Wickham, exec producer; Jeremy Moore, Alex Badr, producer. Sound Design Machine Head Stephen Dewey, sound designer. Post The Mill LA Adam Scott, colorist. Audio Post Sonic Union Mike Marinelli, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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