An elderly, sharp-tongued, young-at-heart mother-in-law is the ultimate backseat driver, sitting in the optional third row of the BMW X5 SUV. A reference to the premium luxury interior sparks talk of “leather” which she said her late husband loved when she wore it. He was quite “dominant,” she continues, much to the chagrin of her son and daughter-in-law seated up front, with their young daughter listening all the while.
David Shane of O Positive directed “Leather,” part of a campaign from agency KBS highlighting optional third-row seating for "Back-Backseat Drivers."
Credits
Client BMW North America Agency KBS (kirshenbaum bond senecal + partners) Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Jason Slack, Laurence Gega, creative directors; Evan Ortolani, art director; Nick Marchese, copywriter; Jenny Read, head of production; Melissa Tifrere, sr. producer; Timothy Wilson-Brown, associate direction, brand strategy. Production O Positive David Shane, director; Sebastian Pfaffenbichler, DP; Marc Grill, exec producer; Kate Sutherland, line producer. Editorial Mackenzie Cutler David Koza, editor; Sasha Hirchfield, exec producer; Esme Wright, producer. Post/VFX The Mill NY Jimmy Boland, Nathan Kane, Flame artists; Melanie Wickham, exec producer; Jeremy Moore, Alex Badr, producer. Sound Design Machine Head Stephen Dewey, sound designer. Post The Mill LA Adam Scott, colorist. Audio Post Sonic Union Mike Marinelli, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
