Football loving men who love macho guy things love their daughters even more and gladly become “Dads Who Play Barbie” in this online short directed by Karen Cunningham of Slim Pictures for BBDO San Francisco.
In this piece we see real fathers involved in their daughters' imaginary play centered on Barbie dolls. A parting super explains exactly why: “Time spent in her imaginary world is an investment in her real world.” It’s a message that dovetails nicely with the Barbie campaign mantra telling girls that “You can be anything.”
Credits
Client Mattel Inc./Barbie Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, executive creative director; Christina Whalen, associate creative director/art director; Andrew Shaffer, associate creative director/copywriter; Rachael Kelly, art director; Taylor Garrett, copywriter; Whitney Ferris, sr. producer; Crystal Rix, chief strategy officer; Alaina Crystal, strategy director. Production Slim Pictures Inc. Karen Cunningham, director. Music Pollen Music Group Alexis Harte, principal composer. Editorial Lost Planet Andrea MacArthur, editor. Color Apache Steve Rodriguez, sr. colorist. Sound Design Lime Matt Miller, sound designer. VFX Black Hole James Bohn, VFX supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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