Football loving men who love macho guy things love their daughters even more and gladly become “Dads Who Play Barbie” in this online short directed by Karen Cunningham of Slim Pictures for BBDO San Francisco.
In this piece we see real fathers involved in their daughters' imaginary play centered on Barbie dolls. A parting super explains exactly why: “Time spent in her imaginary world is an investment in her real world.” It’s a message that dovetails nicely with the Barbie campaign mantra telling girls that “You can be anything.”
Credits
Client Mattel Inc./Barbie Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, executive creative director; Christina Whalen, associate creative director/art director; Andrew Shaffer, associate creative director/copywriter; Rachael Kelly, art director; Taylor Garrett, copywriter; Whitney Ferris, sr. producer; Crystal Rix, chief strategy officer; Alaina Crystal, strategy director. Production Slim Pictures Inc. Karen Cunningham, director. Music Pollen Music Group Alexis Harte, principal composer. Editorial Lost Planet Andrea MacArthur, editor. Color Apache Steve Rodriguez, sr. colorist. Sound Design Lime Matt Miller, sound designer. VFX Black Hole James Bohn, VFX supervisor.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
