Directed by Juan Cabral of MJZ, this film for Visa Europe–a sponsor of the Rio 2016 Olympic Games–follows an athlete preparing to compete and depicts the journey he goes through in the buildup to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, underscoring the heart of the dedicated athlete.
Titled “The Heart,” this 90-second cinema spot kicks off Visa Europe’s “Heart of the Olympian” campaign from Saatchi & Saatchi London. The ad will run in movie theaters in the U.K. Versions will also run across a range of channels including Facebook, Twitter, YouTube, created especially for the campaign.
Credits
Client Visa Europe Agency Saatchi & Saatchi London Kate Stanners, chief creative officer; Ben Robinson, Mike Whiteside, creatives; Lisa Bowcott, planner; Celestine Hall, producer. Production MJZ Juan Cabral, director; Stephen Johnson, producer. Editorial Whitehouse Russell Icke, editor. Postproduction/VFX Glassworks, London Jordi Bares, VFX supervisor; Duncan Horn, Flame artist; Andy Nicholas, Julian Johnson, Vladimir Venkov, 3D artists; Mark Holman-Harris, Leanne Pletersky, Tiago Barbosa, Nuke; Aleks Ugarow, Smoke artist. Music Soundtree Peter Raeburn Sound Design Wave Parv Thind, sound designer. Soundtree Henning Knoepfeul, sound designer. Audio Post Wave Parv Thind, mixer.
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
