Directed by Juan Cabral of MJZ, this film for Visa Europe–a sponsor of the Rio 2016 Olympic Games–follows an athlete preparing to compete and depicts the journey he goes through in the buildup to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, underscoring the heart of the dedicated athlete.
Titled “The Heart,” this 90-second cinema spot kicks off Visa Europe’s “Heart of the Olympian” campaign from Saatchi & Saatchi London. The ad will run in movie theaters in the U.K. Versions will also run across a range of channels including Facebook, Twitter, YouTube, created especially for the campaign.
CreditsClient Visa Europe Agency Saatchi & Saatchi London Kate Stanners, chief creative officer; Ben Robinson, Mike Whiteside, creatives; Lisa Bowcott, planner; Celestine Hall, producer. Production MJZ Juan Cabral, director; Stephen Johnson, producer. Editorial Whitehouse Russell Icke, editor. Postproduction/VFX Glassworks, London Jordi Bares, VFX supervisor; Duncan Horn, Flame artist; Andy Nicholas, Julian Johnson, Vladimir Venkov, 3D artists; Mark Holman-Harris, Leanne Pletersky, Tiago Barbosa, Nuke; Aleks Ugarow, Smoke artist. Music Soundtree Peter Raeburn Sound Design Wave Parv Thind, sound designer. Soundtree Henning Knoepfeul, sound designer. Audio Post Wave Parv Thind, mixer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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