Directed by Juan Cabral of MJZ, this film for Visa Europe–a sponsor of the Rio 2016 Olympic Games–follows an athlete preparing to compete and depicts the journey he goes through in the buildup to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, underscoring the heart of the dedicated athlete.
Titled “The Heart,” this 90-second cinema spot kicks off Visa Europe’s “Heart of the Olympian” campaign from Saatchi & Saatchi London. The ad will run in movie theaters in the U.K. Versions will also run across a range of channels including Facebook, Twitter, YouTube, created especially for the campaign.
CreditsClient Visa Europe Agency Saatchi & Saatchi London Kate Stanners, chief creative officer; Ben Robinson, Mike Whiteside, creatives; Lisa Bowcott, planner; Celestine Hall, producer. Production MJZ Juan Cabral, director; Stephen Johnson, producer. Editorial Whitehouse Russell Icke, editor. Postproduction/VFX Glassworks, London Jordi Bares, VFX supervisor; Duncan Horn, Flame artist; Andy Nicholas, Julian Johnson, Vladimir Venkov, 3D artists; Mark Holman-Harris, Leanne Pletersky, Tiago Barbosa, Nuke; Aleks Ugarow, Smoke artist. Music Soundtree Peter Raeburn Sound Design Wave Parv Thind, sound designer. Soundtree Henning Knoepfeul, sound designer. Audio Post Wave Parv Thind, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More