Filmmaker and photographer Josh Soskin, represented for commercials by Station Film, has directed a new series of branded shorts for Intel’s “Meet the Makers” series, curated to inspire and share innovation. The first in the series directed by Soskin is titled Shubham and was produced via Houseblend Media. Shubham introduces us to a young man who developed an affordable braille printer with Intel Edison technology to help give blind people an affordable way to read.
Three more films in the series directed by Soskin will roll out later this month.
Credits
Client Intel Agency Inside (Intel) Teresa Herd, executive creative director; Yogiraj Graham, executive producer; Thomas Green, producer; Jenille Winder, creative strategist; Caspian Michalowski, David Williams, creative directors. Production Houseblend Media Josh Soskin, director; Rob Hauer, DP; Grace Jackson, producer. Editorial Whitehouse Post Zach Vandlik, editor; Joni Williamson, exec producer; Jonlyn Williams, producer. Post The Mill Gregory Reese, colorist. Sound Design Jody Scott, sound designer. Music Score A Score Matt Abeysekera
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
