Filmmaker and photographer Josh Soskin, represented for commercials by Station Film, has directed a new series of branded shorts for Intel’s “Meet the Makers” series, curated to inspire and share innovation. The first in the series directed by Soskin is titled Shubham and was produced via Houseblend Media. Shubham introduces us to a young man who developed an affordable braille printer with Intel Edison technology to help give blind people an affordable way to read.
Three more films in the series directed by Soskin will roll out later this month.
Credits
Client Intel Agency Inside (Intel) Teresa Herd, executive creative director; Yogiraj Graham, executive producer; Thomas Green, producer; Jenille Winder, creative strategist; Caspian Michalowski, David Williams, creative directors. Production Houseblend Media Josh Soskin, director; Rob Hauer, DP; Grace Jackson, producer. Editorial Whitehouse Post Zach Vandlik, editor; Joni Williamson, exec producer; Jonlyn Williams, producer. Post The Mill Gregory Reese, colorist. Sound Design Jody Scott, sound designer. Music Score A Score Matt Abeysekera
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
