The dynamic power of social media to generate attention is exemplified in this Squarespace short film featuring Sesame Street’s Oscar the Grouch who is content to lay around in his garbage can surrounded by trash. But one person’s trash is another’s treasure as an admirer is taken by Oscar’s environment, seeing it as a work of art which she posts online, striking a responsive chord with the world at large.
Suddenly Oscar via his Squarespace website is a famous, revered artist–much to his chagrin; until he realizes that he’s more miserable than ever as a result, which he comes to like.
Jim Jenkins of O Positve directed this short titled “A Cautionary Tale” for Squarespace’s in-house agency. Q Department handled music and sound design, with audio post from Digital Arts.
Credits
Client Squarespace Agency In-House Creative, Squarespace David Lee, chief creative officer; Ben Hughes, director of brand creative; Leilanni Todd, Tim Scales, creative/sr. art directors; Matt McCarron, creative/sr. copywriter; Sandra Nam, director of creative production; Amy Kommatas, head of production/brand; Jen McKenzie, creative producer. Production O Positive Jim Jenkins, director; Stuart Dryburgh, DP; Julian LaVerdiere, production designer; Marc Grill, executive producer/line producer. Editorial Arcade Geoff Hounsell, editor; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Andrew Cravotta, producer. Finishing/VFX Method Studios Doug Luka, VFX supervisor; Steve Morris, lead VFX artist; Graham Dunglinson, exec producer; Irka Seng, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music/Sound Design Q Department, New York Audio Post Digital Arts, New York Josh Heilbronner, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
