Apple has connected with Korean American musician Jay Park and Korean webtoon artist Namon to push the creative boundaries of iPad Pro by illustrating an entire webtoon-inspired music video for Park’s latest single, “Bite.”
The webtoon community is already using iPad to create music video-style fare. Helping to take webtoon music videos to the next level with this “Bite” clip are Park, Namon and leading Korean film director Kyu Ha Kim.
The “Bite” video–the first international installment of the “Made on iPad” campaign–pulls audiences in Korea between reality and the world of webtoons, demonstrating just what is possible with the creative power of the iPad Pro.
Credits
Client Apple Agency TBWAMedia Arts Lab, Seoul Illustration Namon Production PlanIt Production Kyu Ha Kim, director
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
