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    Top Spot of the Week: Jake Scott Directs Mads Mikkelsen In Short For Ford Of Europe, GTB

    By SHOOTUpdated:No Comments2783 Views

    GTB, the WPP global agency for Ford, has created a 360 campaign to launch the new Ford Edge across European markets. The Ford of Europe campaign is spearheaded by an eight-minute short film directed by Jake Scott of RSA Films and starring Danish actor Mads Mikkelsen as an enigmatic stranger known as Le Fantôme. The story centers on a couple who enter a witness protection program after their testimony convicts a crime kingpin.

    Mikkelsen’s character is then sent to find the couple, before the striking nature of the new Ford Edge inadvertently reveals their true identity–and changes the nature of Mikkelsen’s mission.
    Titled Le Fantôme, the film was written by GTB’s creative heads Julian Watt and Bryn Attewell, and shot in Croatia.

    “This, for me, was always really a love story, between a human and a car. As unlikely as that may seem, then consider the pairing of Le Fantôme and the Ford Edge. Bizarre perhaps, but unquestionably memorable,” said director Scott.

    Credits

    Client Ford of Europe/Ford Edge Matthew Van Dyke, VP, marketing, Ford of Europe; Anthony Ireson, marketing communications director, Ford of Europe; Lyn West, brand content manager, Ford of Europe; Chris Rushton, SUV brand content manager, Ford of Europe. Agency GTB Julian Watt, chief creative officer; Bryn Attewell, executive creative director; Peter Hvid, creative director; Romila Sanassy, producer; Melanie Elliot, director, integrated planning. Production RSA Films Jake Scott, director; Cindy Burnay, exec producer; Mark Patton, DP; Joseph Bennett, production designer. Editorial Final Cut Joe Guest, editor. Cast Mads Mikkelsen, Barbara Steele, Karin Perathoner, James Brown, Jon Campling, Zarko Radic

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:GTBJake ScottMads MikkelsenRSA Films



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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