GTB, the WPP global agency for Ford, has created a 360 campaign to launch the new Ford Edge across European markets. The Ford of Europe campaign is spearheaded by an eight-minute short film directed by Jake Scott of RSA Films and starring Danish actor Mads Mikkelsen as an enigmatic stranger known as Le Fantôme. The story centers on a couple who enter a witness protection program after their testimony convicts a crime kingpin.
Mikkelsen’s character is then sent to find the couple, before the striking nature of the new Ford Edge inadvertently reveals their true identity–and changes the nature of Mikkelsen’s mission. Titled Le Fantôme, the film was written by GTB’s creative heads Julian Watt and Bryn Attewell, and shot in Croatia.
“This, for me, was always really a love story, between a human and a car. As unlikely as that may seem, then consider the pairing of Le Fantôme and the Ford Edge. Bizarre perhaps, but unquestionably memorable,” said director Scott.
Credits
Client Ford of Europe/Ford Edge Matthew Van Dyke, VP, marketing, Ford of Europe; Anthony Ireson, marketing communications director, Ford of Europe; Lyn West, brand content manager, Ford of Europe; Chris Rushton, SUV brand content manager, Ford of Europe. Agency GTB Julian Watt, chief creative officer; Bryn Attewell, executive creative director; Peter Hvid, creative director; Romila Sanassy, producer; Melanie Elliot, director, integrated planning. Production RSA Films Jake Scott, director; Cindy Burnay, exec producer; Mark Patton, DP; Joseph Bennett, production designer. Editorial Final Cut Joe Guest, editor. Cast Mads Mikkelsen, Barbara Steele, Karin Perathoner, James Brown, Jon Campling, Zarko Radic
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
