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    Top Spot of the Week: Isaiah Seret Directs “What Else Can It Do?” For Fitbit Versa 2, ARGONAUT

    By SHOOTUpdated:No Comments3296 Views

    Directed by Isaiah Seret of Biscuit Filmworks for San Francisco agency ARGONAUT, this commercial introduces us to the new Fitbit Versa 2, a premium smartwatch packed with advanced health, fitness, convenience and day-maximizing standard features such as Amazon Alex Built-In, Spotify and Fitbit Pay. 

    Fitbit tapped ARGONAUT to help promote the launch. This is the first project the client and agency have worked on together since 2017, ARGONAUT used to be the AOR for Fitbit and launched its first-ever marketing back in 2014. 

    The spot–titled “What else can it do?”–highlights the capabilities of the Versa 2 through a series of slice-of-life moments, showing how everything from workouts to busy workdays (and even romantic dinners) get better thanks to Fitbit. We even see a woman turn on the air conditioning remotely at home to make sure her dog is comfortable. 

    ARGONAUT turned to director Seret to help bring the product’s fashion and functionality to life. Seret’s commercialmaking earned him a DGA Award nomination in 2018.

    “It’s been great to get back together with the team at Fitbit to work on this launch,” said ARGONAUT founder and chief creative officer Hunter Hindman. “Their product is in a stronger place than ever and we’re delighted to be a part of creating work that will get the world talking about Fitbit again.”

    Credits

    Client Fitbit Agency ARGONAUT, San Francisco Hunter Hindman, chief creative officer; Chad Leitz, group creative director; Ray Connolly, copywriter; Grant Minnis, art director; Jon Drawbaugh, executive producer; DP Odishoo, sr. producer. Production Biscuit Filmworks Isaiah Seret, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Stephanie Bruni, U.S. producer; Jess Hall, DP. Production Service, Toronto  OPC Kirsta Teague, Toronto producer; Avery Chan, production manager; Mel Stojanovski, production coordinator. Editorial Beast Tim Brooks, editor; Tracy Coleman, exec producer

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:ARGONAUTBiscuit FilmworksIsaiah Seret



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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