Energetic young dancers multiply before our eyes, underscoring that a computer equipped with the new Intel Core 2 Duo processor will enable us to perform multiple functions simultaneously, without slowing down.
Credits
Agency: McCann Erickson Joyce King Thomas, chief creative officer; Bill Oberlander and Tom Bagot, executive creative directors; Gail Barlow, creative director/copywriter; Sasha Shor, creative director/art director; Kathy Love, executive producer; Mike Boris, music producer; Jeannie Lee, assistant producer. Production Company: Pagan, London Vaughan Arnell, director; Steve Chivers, DP; Adam Saward, executive producer. Shot at Pinewood Studios, London. Editorial: Cut + Run, London Leo King, editor; Simon Gosling, producer.
Visual Effects: THE MILL, London Helen Hughes, head of production; Barnsley, Flame artist/FX supervisor; Paul Harrison, colorist; Zoe Cassey, Andy Salter, Dan Saunders and Theo Maniatis, Flame artists; Gareth Brannan, Flame assist; Aidan Thomas and James Pratt, Smoke artists; Miles Pettit, 3-D producer; Jamie Lancaster, James Sindle, Andrew Cadey and Laurent Makowski, 3-D artists; Bob Wolf, Paul Downs, Jo Qunitanilla, Gareth Parr and Adam Lambert, support. Audio:
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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