Tom Kuntz of MJZ directed this offbeat comedy commercial which centers on a man who’s meticulously making something in his rural cabin. He then steps out of the cabin and hikes up into the wilderness and carefully places his creation–which is revealed to be a wig–on a bald eagle. Agency is Droga5, New York.
Credits
Production Company: MJZ Tom Kuntz, director; Chris Soos, DP; Scott Howard, exec producer; Emily Skinner, producer. Editorial: MacKenzie Cutler Gavin Cutler, editor; Ryan Steele, assistant editor; Sasha Hirschfeld, exec producer. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Visual Effects: The Mill New York John Leonti, Phil Crowe, Steve Beck, CG artists; Arielle Davis, Jordan Shelton, producers.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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