This sequel to the breakthrough campaign whereby a visually impaired woman got to know her as yet unborn son with a 3D printout of an ultrasound now reveals how that baby has been doing in the outside world, during the first 100 days of his life.
The new “Meeting Murilo” initiative for Huggies Brazil out of agency Mood shows us the power of hugs and an encouraging embrace in a child’s development–and young Murilo is thriving.
Titled “Murilo’s First 100 Days,” this short film premiered officially on March 15 on the brand’s Youtube channels and on Facebook, as well as on the official Huggies website. Production is by La casa de la madre, with Jorge Brivilati serving as director/DP.
Client Kimberly-Clark/Huggies Agency Mood Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, creative directors/team creatives; André Félix, creative; Luis Cionstantino, Sabrina Tito, convergence; Eduardo Lellis, media; Daniel Rios and Fabricio Natoli, planning; Rita Teófilo, Thiago Campos, producers. Production La casa de la madre J. Brivilati, director/DP; Paulo Geraissate, exec producer; Thais Trolize, art director, producer. Editorial Douglas Gomes, editor. Audio/Sound Design Lua Nova Thomas Roth, Tech Fuchs
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More