This sequel to the breakthrough campaign whereby a visually impaired woman got to know her as yet unborn son with a 3D printout of an ultrasound now reveals how that baby has been doing in the outside world, during the first 100 days of his life.
The new “Meeting Murilo” initiative for Huggies Brazil out of agency Mood shows us the power of hugs and an encouraging embrace in a child’s development–and young Murilo is thriving.
Titled “Murilo’s First 100 Days,” this short film premiered officially on March 15 on the brand’s Youtube channels and on Facebook, as well as on the official Huggies website. Production is by La casa de la madre, with Jorge Brivilati serving as director/DP.
Credits
Client Kimberly-Clark/Huggies Agency Mood Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, creative directors/team creatives; André Félix, creative; Luis Cionstantino, Sabrina Tito, convergence; Eduardo Lellis, media; Daniel Rios and Fabricio Natoli, planning; Rita Teófilo, Thiago Campos, producers. Production La casa de la madre J. Brivilati, director/DP; Paulo Geraissate, exec producer; Thais Trolize, art director, producer. Editorial Douglas Gomes, editor. Audio/Sound Design Lua Nova Thomas Roth, Tech Fuchs
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
