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    Top Spot of the Week: Huggies Brazil, Ad Agency Mood Present “Murilo’s First 100 Days”

    By SHOOTUpdated:No Comments2243 Views

    This sequel to the breakthrough campaign whereby a visually impaired woman got to know her as yet unborn son with a 3D printout of an ultrasound now reveals how that baby has been doing in the outside world, during the first 100 days of his life.

    The new “Meeting Murilo” initiative for Huggies Brazil out of agency Mood shows us the power of hugs and an encouraging embrace in a child’s development–and young Murilo is thriving.

    Titled “Murilo’s First 100 Days,” this short film premiered officially on March 15 on the brand’s Youtube channels and on Facebook, as well as on the official Huggies website. Production is by La casa de la madre, with Jorge Brivilati serving as director/DP.
     

    Credits

    Client Kimberly-Clark/Huggies Agency Mood Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, creative directors/team creatives; André Félix, creative; Luis Cionstantino, Sabrina Tito, convergence; Eduardo Lellis, media; Daniel Rios and Fabricio Natoli, planning; Rita Teófilo, Thiago Campos, producers. Production La casa de la madre J. Brivilati, director/DP; Paulo Geraissate, exec producer; Thais Trolize, art director, producer. Editorial Douglas Gomes, editor. Audio/Sound Design Lua Nova Thomas Roth, Tech Fuchs

    Genre:Documentary
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Huggies BrazilJorge BrivilatiMood



    Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal

    Wednesday, January 29, 2025

    Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.

    The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”

    This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)

     

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