Tom Tagholm of Park Picures, London, directed this charming tie-in spot to the upcoming Star Wars film for client HP, Inc., out of BBDO New York.
Advancing the “Keep Reinventing” campaign mantra, the piece introduces us to a do-it-yourselfer who enlists the help of HP to construct an R2-D2 robot to perform a special task—asking a special someone for a date to see the next Star Wars movie.
Client HP, Inc. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Toygar Bazarkaya, executive creative director; Monty Pera, creative director/art director; Marshal Wilhelmi, creative director/copywriter; Katherine Cheng, producer; Gordon McLean, group director/behavioral planning; John Mellilo, Julia Millison, music supervisors. Production Park Pictures, London Tom Tagholm, director; Dinah Rodriguez, Stephen Brierley, Jackie Kelman Bisbee, exec producers; Nick Goldsmith, line producer; Erik Alexander Wilson, DP. Editorial Stitch London Tim Hardy, editor. VFX The Mill New York Fergus McCall, colorist. Audio Heard City Philip Loeb, sound engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
