Tom Tagholm of Park Picures, London, directed this charming tie-in spot to the upcoming Star Wars film for client HP, Inc., out of BBDO New York.
Advancing the “Keep Reinventing” campaign mantra, the piece introduces us to a do-it-yourselfer who enlists the help of HP to construct an R2-D2 robot to perform a special task—asking a special someone for a date to see the next Star Wars movie.
Client HP, Inc. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Toygar Bazarkaya, executive creative director; Monty Pera, creative director/art director; Marshal Wilhelmi, creative director/copywriter; Katherine Cheng, producer; Gordon McLean, group director/behavioral planning; John Mellilo, Julia Millison, music supervisors. Production Park Pictures, London Tom Tagholm, director; Dinah Rodriguez, Stephen Brierley, Jackie Kelman Bisbee, exec producers; Nick Goldsmith, line producer; Erik Alexander Wilson, DP. Editorial Stitch London Tim Hardy, editor. VFX The Mill New York Fergus McCall, colorist. Audio Heard City Philip Loeb, sound engineer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
