Stacy Wall of Imperial Woodpecker directed this spot which features Hotel.com’s spokesman Captain Obvious discussing the convenience of the Hotels.com mobile app after making flirtatious eye contact with a beautiful woman across a crowded bar. As the woman approaches him, Captain Obvious begins to use the app to book a last minute room. Unfortunately for the Captain, it turns out he won’t need a room.
Credits
Client Hotels.com Agency CP+B Dan Donovan, VP/executive creative director; Dave Swartz, VP/executive director of art direction & design; Andrew Lincoln, Matt Talbot, VP/creative directors; Jamin Duncan, Graham McCann, associate creative directors; Marc Wilson, art director; Ross Saunders, copywriter; Chad Hoppenwasser, VP, integrated head of video; Aaron Kovan, VP, executive integrated producer; Chrissy Wamsher, jr. integrated producer; Brian O’Connell, sr. cognitive anthropologist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, Charlie Cocuzza, exec producers; Andrew Travelstead, producer; Sam Levy, DP. Post Company 3 NYC Damien Van der Cruyssen, colorist. Editorial No6, NYC Kevin Zimmerman, editor. VFX Method Matthew Engel, producer. Music JSM Joel Simon, Joel Lieb, composers. Sound Design Heard City, NYC Cory Melious, sound designer.
Screenwork Type:Top Spot
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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