Stacy Wall of Imperial Woodpecker directed this spot which features Hotel.com’s spokesman Captain Obvious discussing the convenience of the Hotels.com mobile app after making flirtatious eye contact with a beautiful woman across a crowded bar. As the woman approaches him, Captain Obvious begins to use the app to book a last minute room. Unfortunately for the Captain, it turns out he won’t need a room.
CreditsClient Hotels.com Agency CP+B Dan Donovan, VP/executive creative director; Dave Swartz, VP/executive director of art direction & design; Andrew Lincoln, Matt Talbot, VP/creative directors; Jamin Duncan, Graham McCann, associate creative directors; Marc Wilson, art director; Ross Saunders, copywriter; Chad Hoppenwasser, VP, integrated head of video; Aaron Kovan, VP, executive integrated producer; Chrissy Wamsher, jr. integrated producer; Brian O’Connell, sr. cognitive anthropologist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, Charlie Cocuzza, exec producers; Andrew Travelstead, producer; Sam Levy, DP. Post Company 3 NYC Damien Van der Cruyssen, colorist. Editorial No6, NYC Kevin Zimmerman, editor. VFX Method Matthew Engel, producer. Music JSM Joel Simon, Joel Lieb, composers. Sound Design Heard City, NYC Cory Melious, sound designer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More