Directed by Moth Studio via Hornet for The Richards Group, this animation campaign for the Salvation Army tells different stories about hardship and what generosity means to those in need–as well as to those who give.
One of those public service spots introduces us to Emma, an elderly homeless woman who remembers her childhood when she had a roof over her head. Back then, she loved holiday dinners when family got together and listened to Xmas music. She particularly enjoyed a piece of pie for dessert. Those days were long ago but thanks to the Salvation Army–and the donations made by people into that group’s red kettles–Emma can again experience a holiday meal, a sense of belonging and hopefully a better life down the road.
Credits
Client The Salvation Army Agency The Richards Group, Dallas Todd McArtor, creative director/art director; Danny Bryan, creative director/writer; Dan Case, art director; Tara Robinson, writer; Bridget Fontenot, broadcast producer. Production/Animation Hornet Inc., New York Moth Studio, director; Hana Shimizu, exec producer; Sang-Jin Bae, head of production; Kristin Labriola, development producer; Eva Dahlqvist, Dez Stavracos, producers; Daniele Baiardini, Stephanie Andreou, editors; Moth Studio, Leonie Despres, Mandy Wickens, design; Moth Studio, storyboards; Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Reg Isaac, Tucker Klein, Jennifer Zheng, 2D animation; Bianca Beneduci Assad, Carlos De Faria, Tyler DiBiasio, Lior Wolff-Epshtein, Anne-Louise Erambert, Anne Escot, Freya Hotson, Tucker Klein, Harry Slinger-Thompson, Mick O’Sullivan, Jennifer Zheng, cleanup; Luke Carpenter, Luke Doyle, Lindsay Horner, CG animation; Daniele Baiadini, Quian Shi, compositors; Stef Roberts, editing assistance. (Toolbox: TV paint, C4D, After Effects, Flash, Premiere, Photoshop) Music Pierre O’Reily. composer/conductor/arranger/piano; James Fitzpatrick, orchestra contractor/session producer; The City of Prague Philharmonic Orchestra; Jan Holzner, recording engineer; Triona O’Neill, vocals; Tom Bullen, recording engineer; Nick Taylor, mixed and mastered music. Sound Design Box of Toys Audio Post Matt Cimino, audio engineer. Postproduction Mark Sullivan, online Flame artist; Jennifer Brannon, sr. producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
