James Allen and Mike Skrgatic of London-based Time Based Arts directed this innovative spot for the UK market titled “Dream Makers” for Honda out of Wieden+Kennedy London.
The piece pays tribute to the art and craft of filmmaking. Each scene depicts a different movie genre, ranging from action/adventure to sci-fi. The scenes unfold at a rapid pace going through different stages of the filmmaking process, from scripts to storyboards CGI to grading, culminating in a perfectly designed scene. The process represents an analogy of the passion and continuous pursuit of excellence behind both great films and the making of Honda vehicles.
Credits
Client Honda Agency Wieden+Kennedy London Tony Davidson, Iain Tait, Kim Papworth, executive creative directors; Carlos Alija, Laura Sampedro, creative directors/creatives; Juan Sevilla, Mico Toledo, creatives; James Guy, executive producer; Michelle Brough, producer. VFX/Animation Time Based Arts, London James Allen, Mike Skrgatic, directors; Daniel Landin, DP; Bonnie Anthony, producer; Sheldon Gardner, Stephen Grasso, VFX supervisors; Luke Todd, Matt Jackson, Thiago Dantas, lead Flame; Jamie Crofts, Adam Paterson, Flame; Matt Shires, Bernie Varela, lead Nuke; Ralph Briscoe, Aitor Arroyo, Linda Cieniawska, Nuke; Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick, 3D design; Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver, artists; Dan Lowe, additional photography; Tom Johnson, exec producer; Simone Gratarolla, colorist. (Toolbox: Flame, Nuke, Maya, Houdini, XSI, ZBrush, Mudbox, Mari, Marvelous Designer, Cinema 4D, After Effects) Sound Design 750mph Original Music Sounds & Sons Jean-Gabriel Becker, composer/arranger.
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
