Via Reset in the U.S. and Academy Films in the U.K., the directorial duo Us–consisting of Christopher Barrett and Luke Taylor–turned out this spot for ad agency RPA using a camera technique called parallax whereby the camera and scenery are moved in such a way that the car appears to be moving when it actually is standing still. The :30 was shot by Oscar-winning cinematographer (Life of Pi) Claudio Miranda.
We first see Anderson’s Honda Accord in the showroom and before our eyes in is next in the driveway of a home, then on the road, passing a big rig truck before finally bringing the couple inside to a restaurant for a romantic dinner.
The sets were life-size pieces pushed in and off-camera by crews; some pieces were on rails, others free-standing like the truck set in the Accord spot, which came within a hair’s breadth of the car as it moved across the space.
Credits
Client Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Joao Medeiros, associate creative director, art; Alex Goulart, associate creative director, copy; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Joshua Herbstman, producer; Angela Pascal, broadcast production coordinator. Production Reset US, directors (through Reset and London-based Academy Films); Dave Morrison, managing director; Jeff McDougall, exec producer; Caroline Pham, producer; Claudio Miranda, DP. Editorial Rock Paper Scissors Paul Kumpata, editor; Carol Lynn Weaver, exec producer. Post a52 Jesse Monsour, lead artist; Carol Collins, Heather Johann, producers; Jennifer Sofio Hall, exec producer. Music & Sound Barking Owl. Audio Lime Studios. Dave Wagg, mixer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
