Via Reset in the U.S. and Academy Films in the U.K., the directorial duo Us–consisting of Christopher Barrett and Luke Taylor–turned out this spot for ad agency RPA using a camera technique called parallax whereby the camera and scenery are moved in such a way that the car appears to be moving when it actually is standing still. The :30 was shot by Oscar-winning cinematographer (Life of Pi) Claudio Miranda.
We first see Anderson’s Honda Accord in the showroom and before our eyes in is next in the driveway of a home, then on the road, passing a big rig truck before finally bringing the couple inside to a restaurant for a romantic dinner.
The sets were life-size pieces pushed in and off-camera by crews; some pieces were on rails, others free-standing like the truck set in the Accord spot, which came within a hair’s breadth of the car as it moved across the space.
CreditsClient Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Joao Medeiros, associate creative director, art; Alex Goulart, associate creative director, copy; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Joshua Herbstman, producer; Angela Pascal, broadcast production coordinator. Production Reset US, directors (through Reset and London-based Academy Films); Dave Morrison, managing director; Jeff McDougall, exec producer; Caroline Pham, producer; Claudio Miranda, DP. Editorial Rock Paper Scissors Paul Kumpata, editor; Carol Lynn Weaver, exec producer. Post a52 Jesse Monsour, lead artist; Carol Collins, Heather Johann, producers; Jennifer Sofio Hall, exec producer. Music & Sound Barking Owl. Audio Lime Studios. Dave Wagg, mixer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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