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    Top Spot of the Week: Honda’s “Anderson’s Accord”

    By SHOOTUpdated:No Comments3905 Views

    Via Reset in the U.S. and Academy Films in the U.K., the directorial duo Us–consisting of Christopher Barrett and Luke Taylor–turned out this spot for ad agency RPA using a camera technique called parallax whereby the camera and scenery are moved in such a way that the car appears to be moving when it actually is standing still. The :30 was shot by Oscar-winning cinematographer (Life of Pi) Claudio Miranda.

    We first see Anderson’s Honda Accord in the showroom and before our eyes in is next in the driveway of a home, then on the road, passing a big rig truck before finally bringing the couple inside to a restaurant for a romantic dinner.

    The sets were life-size pieces pushed in and off-camera by crews; some pieces were on rails, others free-standing like the truck set in the Accord spot, which came within a hair’s breadth of the car as it moved across the space.

    Credits

    Client Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Joao Medeiros, associate creative director, art; Alex Goulart, associate creative director, copy; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Joshua Herbstman, producer; Angela Pascal, broadcast production coordinator. Production Reset US, directors (through Reset and London-based Academy Films); Dave Morrison, managing director; Jeff McDougall, exec producer; Caroline Pham, producer; Claudio Miranda, DP. Editorial Rock Paper Scissors Paul Kumpata, editor; Carol Lynn Weaver, exec producer. Post a52 Jesse Monsour, lead artist; Carol Collins, Heather Johann, producers; Jennifer Sofio Hall, exec producer. Music & Sound Barking Owl. Audio Lime Studios. Dave Wagg, mixer.

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Academy FilmsResetRPA

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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