Directed by Tyler Manson of Caviar, this two-minute piece titled Hello From Home Mallory tells the story of a Team USA Paralympian who receives a Hershey’s care package containing a note from a hometown supporter.
Andrew Doga of Union cut this docu-style short, part of a campaign for Hershey’s from Arnold Worldwide.
Client Hershey’s Agency Arnold Worldwide Mat Jerrett, Tim Flood, executive creative directors; Michael Camara, associate creative director/art director; Adam Samara, associate creative director/copywriter; Jill Rothman, executive producer; Arlene Fernandez, sr. producer. Production Caviar Tyler Manson, director; Kim Dellara, Darren Foldes, exec producers; Kelly Bowen, head of production; Barry Fink, producer; Christopher Hoggard, production supervisor. Editorial Union Editorial, NY Andrew Doga, editor; Joseph Garst, assistant editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer; David Sullivan, Jason Ortenberg, Flame. Postproduction The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, transfer producer. Audio Post Sonic Union Paul Weiss, mixer; Justine Cortale, Patrick Sullivan, mix producers. Music Comma NY Lauren Pecorella, producer. Graphics Studio 6 Christine Leprine, associate producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
