Directed by Tyler Manson of Caviar, this two-minute piece titled Hello From Home Mallory tells the story of a Team USA Paralympian who receives a Hershey’s care package containing a note from a hometown supporter.
Andrew Doga of Union cut this docu-style short, part of a campaign for Hershey’s from Arnold Worldwide.
Client Hershey’s Agency Arnold Worldwide Mat Jerrett, Tim Flood, executive creative directors; Michael Camara, associate creative director/art director; Adam Samara, associate creative director/copywriter; Jill Rothman, executive producer; Arlene Fernandez, sr. producer. Production Caviar Tyler Manson, director; Kim Dellara, Darren Foldes, exec producers; Kelly Bowen, head of production; Barry Fink, producer; Christopher Hoggard, production supervisor. Editorial Union Editorial, NY Andrew Doga, editor; Joseph Garst, assistant editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer; David Sullivan, Jason Ortenberg, Flame. Postproduction The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, transfer producer. Audio Post Sonic Union Paul Weiss, mixer; Justine Cortale, Patrick Sullivan, mix producers. Music Comma NY Lauren Pecorella, producer. Graphics Studio 6 Christine Leprine, associate producer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
