Directed by Tyler Manson of Caviar, this two-minute piece titled Hello From Home Mallory tells the story of a Team USA Paralympian who receives a Hershey’s care package containing a note from a hometown supporter.
Andrew Doga of Union cut this docu-style short, part of a campaign for Hershey’s from Arnold Worldwide.
Client Hershey’s Agency Arnold Worldwide Mat Jerrett, Tim Flood, executive creative directors; Michael Camara, associate creative director/art director; Adam Samara, associate creative director/copywriter; Jill Rothman, executive producer; Arlene Fernandez, sr. producer. Production Caviar Tyler Manson, director; Kim Dellara, Darren Foldes, exec producers; Kelly Bowen, head of production; Barry Fink, producer; Christopher Hoggard, production supervisor. Editorial Union Editorial, NY Andrew Doga, editor; Joseph Garst, assistant editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer; David Sullivan, Jason Ortenberg, Flame. Postproduction The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, transfer producer. Audio Post Sonic Union Paul Weiss, mixer; Justine Cortale, Patrick Sullivan, mix producers. Music Comma NY Lauren Pecorella, producer. Graphics Studio 6 Christine Leprine, associate producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
