In honor of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking PSA that illustrates how tomorrow’s news can be reshaped by today’s actions, and reframes the notion that gun violence is unavoidable.
(Publisher's note: Sandy Hook Promise works hard to prevent tragedies by passing gun safety legislation in multiple states and training 2.5 million students and adults in their Know the Signs programs. Tax deductable donations to Sandy Hook Promise will help them continue their important work. Donations can be made here)
The film, “Tomorrow’s News," presents a local news report from tomorrow chronicling a shooting at a school which claimed several lives. As circumstances are reported, we see that there were warning signs that should have been cause for concern and a call to preventative action. The PSA was created by BBDO New York and follows the success of last year’s “Evan,” which has received over 150 million views and helped reshape the conversation on gun violence prevention.
Henry-Alex Rubin of Smuggler directed “Tomorrow’s News.”
Credits
Client Sandy Hook Promise Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Alsante, creative director; Bianca Guimaraes, associate creative director; Tom Kraemer, copywriter; Julian Katz, group executive producer; Molly Ross, jr. producer; Lucy Bennett, influencer manager. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Cat Restepo, line producer; Nathan Wilson, DP. Editorial Work Editorial Ben Jordan, editor; Winter Brihn, assistant editor; Erica Thompson, exec producer; Chris Delarenal, producer. Telecine Company 3 Tim Masick, colorist. Conform/Finish Blacksmith VFX Audio Post Heard City Eric Warzecha, mixer; Sasha Awn, exec producer; Andrea Lewis, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
