Matthijs van Heijningen of MJZ directed this spot in which an unsuspecting gent is mistaken for James Bond and has to elude the famed secret agent’s bad guy pursuers. Daniel Craig himself portrays the real Bond in this spot which is largely set on a train with the not quite wannabe Bond using all his resourcefulness to escape the villains looking to do him harm. Agency is Wieden+Kennedy, Amsterdam.
Credits
Agency: Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors/creative directors; Thijs Biersteker, Adrien Bindi, art directors; Dan Maxwell, copywriter; Tony Stearns, Niko Koot, producers; Erik Verheijen, head of production; Stuart Parkinson, planner; Richard Oldfield, connections planner; Paul Skinner, creative technologist. Production Company: MJZ Matthijs van Heijningen, director; Joost van Gelder, DP; Chris McBride,producer; Debbie Turner, exec producer. Visual Effects: THE MILL, London Paul Schleicher, VFX producer; Hitesh Patel, shoot supervisor; Jay Bandlish, 2D lead artist; Jordi Bares, 3D lead artist; Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke), 2D artists; Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carval
Screenwork Type:Top Spot
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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