Matthijs van Heijningen of MJZ directed this spot in which an unsuspecting gent is mistaken for James Bond and has to elude the famed secret agent’s bad guy pursuers. Daniel Craig himself portrays the real Bond in this spot which is largely set on a train with the not quite wannabe Bond using all his resourcefulness to escape the villains looking to do him harm. Agency is Wieden+Kennedy, Amsterdam.
Agency: Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors/creative directors; Thijs Biersteker, Adrien Bindi, art directors; Dan Maxwell, copywriter; Tony Stearns, Niko Koot, producers; Erik Verheijen, head of production; Stuart Parkinson, planner; Richard Oldfield, connections planner; Paul Skinner, creative technologist. Production Company: MJZ Matthijs van Heijningen, director; Joost van Gelder, DP; Chris McBride,producer; Debbie Turner, exec producer. Visual Effects: THE MILL, London Paul Schleicher, VFX producer; Hitesh Patel, shoot supervisor; Jay Bandlish, 2D lead artist; Jordi Bares, 3D lead artist; Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke), 2D artists; Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carval
Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More