Aaron Stoller of Biscuit Filmworks directed this spot in which a man and his dog are in the park. A voiceover relates how much this canine means to his owner. The pooch is loyal like a brother and the “sole reason” he meets women out of his league. However, a v.o. points out that it may be time for the guy to realize he has a new best friend. Agency is BBDO New York.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Greg Hahn, Mike Smith, executive creative directors; Lawrence Melilli, associate creative director/art director; Matthew Mulvey, associate creative director/copywriter; Angelo Ferrugia, executive producer; David Rolfe, director of integrated production. Production Company: Biscuit Filmworks Aaron Stoller, director; Peter Donahue, DP; Shawn Lacy, Holly Vega, exec producers; Karen Wolfe, line producer. Postproduction: The Mill, New York Fergus Mc Call, colorist; Orlaith Finucane, producer. Animation: Imaginary Forces, bicoastal
Screenwork Type:Top Spot
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment