Aaron Stoller of Biscuit Filmworks directed this spot in which a man and his dog are in the park. A voiceover relates how much this canine means to his owner. The pooch is loyal like a brother and the “sole reason” he meets women out of his league. However, a v.o. points out that it may be time for the guy to realize he has a new best friend. Agency is BBDO New York.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Greg Hahn, Mike Smith, executive creative directors; Lawrence Melilli, associate creative director/art director; Matthew Mulvey, associate creative director/copywriter; Angelo Ferrugia, executive producer; David Rolfe, director of integrated production. Production Company: Biscuit Filmworks Aaron Stoller, director; Peter Donahue, DP; Shawn Lacy, Holly Vega, exec producers; Karen Wolfe, line producer. Postproduction: The Mill, New York Fergus Mc Call, colorist; Orlaith Finucane, producer. Animation: Imaginary Forces, bicoastal
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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