Aaron Stoller of Biscuit Filmworks directed this spot in which a man and his dog are in the park. A voiceover relates how much this canine means to his owner. The pooch is loyal like a brother and the “sole reason” he meets women out of his league. However, a v.o. points out that it may be time for the guy to realize he has a new best friend. Agency is BBDO New York.
CreditsAgency: BBDO New York David Lubars, chief creative officer; Greg Hahn, Mike Smith, executive creative directors; Lawrence Melilli, associate creative director/art director; Matthew Mulvey, associate creative director/copywriter; Angelo Ferrugia, executive producer; David Rolfe, director of integrated production. Production Company: Biscuit Filmworks Aaron Stoller, director; Peter Donahue, DP; Shawn Lacy, Holly Vega, exec producers; Karen Wolfe, line producer. Postproduction: The Mill, New York Fergus Mc Call, colorist; Orlaith Finucane, producer. Animation: Imaginary Forces, bicoastal
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More