For the second year, Havas New York has partnered with the Brooklyn Film Festival to call on filmmakers to showcase their art. This year the campaign eloquently makes the case that artificial intelligence can’t replace filmmakers.
Yes, AI can write, create images, edit and animate–raising concerns among human creators. But this “Stories About Life by Those Who Have Lived It” campaign shows that the human experience cannot be replicated artificially. And that’s at the heart of two films for the Brooklyn fest, including this one titled “Gil’s Grills,” in which a woman grapples with a mouthful that she can’t control–so she has to grin and bear it.
Nicolas Gordon directed via production house Kin Films, demonstrating that humanity is what sets filmmakers apart from AI.
Client Brooklyn Film Festival Marco Ursino, executive director; Susan Mackell, director of development; Galen Bremer, production manager. Agency Havas New York Dan Lucey, chief creative officer; Adam Lock, creative director; Sebastien Thomas, Nick Lindo, associate creative directors; Liberty Leben, sr. designer; Melissa T Gifrere, head of production; B Collins, sr. producer. Production Kin Films Nicolas Gordon, director; Dustin Highland, producer; Ben Thorn, production manager; Lizzy Walker, 1st AD; JD Butler, DP; Lisa Garcia, production designer; Brian Marquez, art director; Krisse Torgesson, stylist. Editorial Final Cut Antonio Gomez-Pan, editor; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Kelly Budish, producer; Julio Samaniego, assistant editor. Telecine The Mill Logan Highlen, colorist; Baptiste Carrara, Erwini Pasia, color assist; Brandee Probasco, head of production; Krista Staudt, exec producer; Jackson Winkler, producer. Sound Machine Sound Matgej Oreskovic, exec producer; Andi Lewis, sr. producer; James Cobbold, Alex Bingham, sound design & mix; Chas Langston, Michelle Covio, assistant engineers. Conform Significant Others Justin Burkman, managing director; Alyssa St. Vincent, exec producer; Gwynne Evans Reid, head of production; Dirk Greene, ECD; Phil Apostol, lead Flame artist; Phil Brooks, GFX artist; Kogan Li, VFX assistant; Kyla Amols, producer; Hoa Vu, production coordinator. Music Duotone Jordan Lieb, Brad Fischer, composers; Ross Hopman, exec producer; Gio Lobato, sr. producer; Peter Nashel, creative director. Cast Ellie Suh; Thomas Lennon, narrator.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More