For the second year, Havas New York has partnered with the Brooklyn Film Festival to call on filmmakers to showcase their art. This year the campaign eloquently makes the case that artificial intelligence can’t replace filmmakers.
Yes, AI can write, create images, edit and animate–raising concerns among human creators. But this “Stories About Life by Those Who Have Lived It” campaign shows that the human experience cannot be replicated artificially. And that’s at the heart of two films for the Brooklyn fest, including this one titled “Gil’s Grills,” in which a woman grapples with a mouthful that she can’t control–so she has to grin and bear it.
Nicolas Gordon directed via production house Kin Films, demonstrating that humanity is what sets filmmakers apart from AI.
Credits
Client Brooklyn Film Festival Marco Ursino, executive director; Susan Mackell, director of development; Galen Bremer, production manager. Agency Havas New York Dan Lucey, chief creative officer; Adam Lock, creative director; Sebastien Thomas, Nick Lindo, associate creative directors; Liberty Leben, sr. designer; Melissa T Gifrere, head of production; B Collins, sr. producer. Production Kin Films Nicolas Gordon, director; Dustin Highland, producer; Ben Thorn, production manager; Lizzy Walker, 1st AD; JD Butler, DP; Lisa Garcia, production designer; Brian Marquez, art director; Krisse Torgesson, stylist. Editorial Final Cut Antonio Gomez-Pan, editor; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Kelly Budish, producer; Julio Samaniego, assistant editor. Telecine The Mill Logan Highlen, colorist; Baptiste Carrara, Erwini Pasia, color assist; Brandee Probasco, head of production; Krista Staudt, exec producer; Jackson Winkler, producer. Sound Machine Sound Matgej Oreskovic, exec producer; Andi Lewis, sr. producer; James Cobbold, Alex Bingham, sound design & mix; Chas Langston, Michelle Covio, assistant engineers. Conform Significant Others Justin Burkman, managing director; Alyssa St. Vincent, exec producer; Gwynne Evans Reid, head of production; Dirk Greene, ECD; Phil Apostol, lead Flame artist; Phil Brooks, GFX artist; Kogan Li, VFX assistant; Kyla Amols, producer; Hoa Vu, production coordinator. Music Duotone Jordan Lieb, Brad Fischer, composers; Ross Hopman, exec producer; Gio Lobato, sr. producer; Peter Nashel, creative director. Cast Ellie Suh; Thomas Lennon, narrator.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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