This online spot opens on a mother giving her son an emotional farewell as he leaves home in a rented Hertz van. But soon her anguish turns to anger as she and her hubby realize that their youngster has literally vacated the premises, having stolen everything that wasn’t nailed down in the house. All the goods fit comfortably inside his van.
Guy Shelmerdine of Smuggler directed “Cleaned Out” for agency Adam & Eve DDB, London.
CreditsClient Hertz Agency Adam & Eve DDB Richard Adkins, producer; Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Woolner, Steve Wioland, creative directors; Frances Leach, copywriter; Christopher Bowsher, art director. Production Smuggler Guy Shelmerdine, director; Rob Hardy, DP; Molly Pope, producer; Chris Barrett, Fergus Brown, exec producers. Editorial Stitch LA Andy McGraw, editor. Postproduction MPC
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More