Noam Murro of Biscuit Filmworks directed this :90 which tells the inspiring tale of people who through a simple daily ritual at a pub await the eventual return home of a U.S. soldier.
This simple slice of life from BBDO New York celebrates a community’s patriotism and appreciation of those in military service.
Client Guinness Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, Jens Waernes, creative directors/art directors; Chris Beresford-Hill, Tom Kraemer, creative directors/copywriters; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Rani Vaz, executive music producer; Gordon McLean, group behavioral planning director. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Shawn Lacy, managing director; Jay Veal, line producer; Colleen O'Donnell, exec producer; Rachel Glaub, head of production; Jennifer Berry, production supervisor; Bruce McCloskey, production designer. Editorial Work Editorial Neil Smith, editor; Adam Witten, assistant editor. Sound Design Henryboy Music Human Audio Post Sound Lounge Tom Jucarone, mixer. Post Company 3 Tim Masick, colorist. Visual Effects Absolute Post
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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