Noam Murro of Biscuit Filmworks directed this :90 which tells the inspiring tale of people who through a simple daily ritual at a pub await the eventual return home of a U.S. soldier.
This simple slice of life from BBDO New York celebrates a community’s patriotism and appreciation of those in military service.
Client Guinness Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, Jens Waernes, creative directors/art directors; Chris Beresford-Hill, Tom Kraemer, creative directors/copywriters; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Rani Vaz, executive music producer; Gordon McLean, group behavioral planning director. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Shawn Lacy, managing director; Jay Veal, line producer; Colleen O'Donnell, exec producer; Rachel Glaub, head of production; Jennifer Berry, production supervisor; Bruce McCloskey, production designer. Editorial Work Editorial Neil Smith, editor; Adam Witten, assistant editor. Sound Design Henryboy Music Human Audio Post Sound Lounge Tom Jucarone, mixer. Post Company 3 Tim Masick, colorist. Visual Effects Absolute Post
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
