Noam Murro of Biscuit Filmworks directed this :90 which tells the inspiring tale of people who through a simple daily ritual at a pub await the eventual return home of a U.S. soldier.
This simple slice of life from BBDO New York celebrates a community’s patriotism and appreciation of those in military service.
CreditsClient Guinness Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, Jens Waernes, creative directors/art directors; Chris Beresford-Hill, Tom Kraemer, creative directors/copywriters; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Rani Vaz, executive music producer; Gordon McLean, group behavioral planning director. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Shawn Lacy, managing director; Jay Veal, line producer; Colleen O'Donnell, exec producer; Rachel Glaub, head of production; Jennifer Berry, production supervisor; Bruce McCloskey, production designer. Editorial Work Editorial Neil Smith, editor; Adam Witten, assistant editor. Sound Design Henryboy Music Human Audio Post Sound Lounge Tom Jucarone, mixer. Post Company 3 Tim Masick, colorist. Visual Effects Absolute Post
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More