Jeff Low of Biscuit Filmworks UK directed this spot for The Guardian where a man who didn't check out the paper's tech monthly supplement made an ill-advised purchase of a MegaGlove video game controller. While playing a video bowling game, the MegaGlove jumps off his hand and crashes thorugh his TV set. Agency is BBH London.
Credits
Visual Effects: THE MILL, London Sophie Hogg, producer; Robert Holmes, shoot supervisor; James Bamford, colorist; Andy Dill, 2D lead artist; Milo Patterson, assists; Ashley Tyas, motion graphics.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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