The next generation Xfinity 10G Network is here. And who better to kick its tires and dream of all that it will help us accomplish than the next generation itself: kids.
That’s the premise of Xfinity and Goodby Silverstein and Partners’ new launch anthem touting the Xfinity 10G Network. Directed by Lance Acord of Park Pictures and featuring music by Mark Mothersbaugh, “Bring Your Kid To Work Day” imagines a day at Xfinity headquarters where the children of employees playfully encourage the adults to push the network to its limits.
“How about the best network ever–can someone invent that?” asks one kid.
“‘Cause we don’t have time for lag or buffering,” says another.
“I mean, who doesn’t want Internet that can help A.I. do your homework even faster?” provokes another.
Little do these kids know, the adults have got this more than covered. In fact, the Xfinity 10G Network can do more than we even know possible, and it’s only getting better.
“It was hilarious inventing specific characters for each of these kids,” said director Acord. “Having a great script written by the creative team at GS&P, we could then play around with different performance ideas, and, even more surprising than the fact that the adult actors ran with the concept, the kids we cast really ran with it.”
Credits
Client Comcast/Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, Jon Wyville, creative directors; Anthony DiMichele, Sean Smith, associate creative directors; Ryan Self, design director; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Kelly Evans-Pfeifer, deputy director of brand strategy; Adam Arola, group strategy director; Nick Reggars, group content strategy director; Jim Haight, director of production; James Horner, executive producer; Kateri McLucas, sr. producer; Senait Hailemariam, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Scott Howard, exec producer; Caroline Kousidonis, line producer; Philip Messina, production designer. Editorial Exile Edit Matt Murphy, editor; Lee Bacak, assistant editor; CL Kumpata, managing partner; Jennifer Locke, exec producer; Chris Meadows, post producer. Sound Lime Studios Rohan Young, sound designer/audio engineer; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music Mutato Muzika Mark Mothersbaugh, composer. Music Supervision Songs for Film & TV David Fisher VFX Pariah Pat Murphy, VFX supervisor; Michael Steinmann, head of production; Mark Tobin, managing director/EP; Gladys Bernadac, Jenny Bright, VFX producer; Russell Fell, Flame artist; Mike Wynd, CG supervisor; Pete Jensen, Mitchell Jaeger, Elizabeth Hammer, CG artists; Jonathan Ficcadenti, After Effects artist. Color Trafik Mark Gethin, colorist; Nate Seymour, color assistant; Greer Bratschie, color producer; Meghan Lang Bice, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
