U.S. Vice President Kamala Harris made history, becoming the first female, Black, and South Asian American to hold the office, inspiring a generation of young leaders to follow in her footsteps.
Girl Up changemakers can be seen in this film, “Today We Rise,” watching the history-making inauguration. Through their eyes you can see what it meant for the daughter of Indian and Jamaican immigrants to be sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history.
The film underscores the profound impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor, the first Latina to serve on the nation’s highest court, will have on generations to come.
Giovanni Messner of production house brother directed and edited “Today We Rise” for Girl Up out of agency Ogilvy.
CreditsClient Girl Up Melissa Kirby, executive director; Beth Nervig, director of communications and digital media; Jennifer DaSilva, advisory board member, Girl Up, and president, Berlin Cameron. Agency Ogilvy Daniel Fisher, global executive creative director; Alvaro Rivera, Luca Corteggiano, creative directors/creatives; Sally Miller, executive producer; Vanessa Manley, project manager; Pumie Msengana, global client director; Christina Diago, strategist. Production Company brother Giovanni Messner, director/editor; Dannel Escallon, DP; Daniel Addelson, additional photography; Rich Carter, exec producer. Postproduction UNIT Studios London Audio Markus Ffitch, sound mix. Music Track: “Dream” Jack Bennett, composer; 1107 Studios, label; Big Sync Music Andrew Stafford, music supervisor.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More