Dante Ariola of MJZ directed this spot which shows what the world could be like if energy could come from anything, power could be anywhere, and light could seek out darkness. Across the screen appears a message which reads, “Imagination is taking energy to new places,” followed by the GE logo. Agency is BBDO New York.
Credits
Client GE Agency BBDO New York Michae Aimette, executive creative director/copywriter; Eric Goldstein, creative director/art director; Peter McCallum, sr. VP, sr. director; Anthony Nelson, sr. VP, group executive producer. Production MJZ Dante Ariola, director; David Zander, president; Scott Howard, sr. executive prdoucer; Natalie Hill, producer. Editorial Whitehouse Post James Dierx, editor; Lauren Hertzberg, Joni Williamson, exec producers.VFX Method Studios Benjamin Walsh, VFX supervisor; Heather Saunders,VFX producer; Dominik Bauch, compositing supervisor.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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