This cinema spot shows the virtues of looking at challenges from a different perspective–hence the title “Time Upon a Once.” This POV has been embraced by GE and is humorously depicted in this :60 conceived by a creative team from BBDO New York and directed by Andreas Nilsson of Biscuit Filmworks.
The :60 broke on Memorial Day weekend, appropriately enough in theaters during the premiere of Tomorrowland, a movie that is all about imagination and surprises.
“Time Upon a Once” is also running on TV and online.
Credits
Client GE VFX/Animation a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, 2D VFX artist; Tim Donlevy, on-set post supervision; John Cherniack, CG supervisor, 3D artist; Cameron Combs, Michael Vagilenty, Richard Hirst, 2D VFX artists; Kevin Stokes, Gabe Sanchez, online artists; Christian Sanchez, Jon Balcome, Tim Kadowaki, Erin Clarke, Joe Paniagua, Joe Chiechi, Mike Bettinardi, 3D artists; Michael Relth, 2D animator; Tiffany Germann, roto artist; Heather Johann, producer; Patrick Nugent, exec producer. (Toolbox: Maya, Flame, After Effects) Renegade Animation, Glendale, Calif. (cel animation) Darrell Van Citters, animation director; Ashley Postlewaite, animation EP; Andy Jolliff, production mgr; Randy Sanchez, Shawn Keller, animation; Jason Plapp, backgrounds. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Tim Roan, Levi Slavin, creative directors/copywriters; David Rolfe, director of integrated production; Diane Hill, group executive producer; George Sholley, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, Colleen O’Donnell, Holly Vega, exec producers; Vincent Landay, line producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Eve Kornblum, exec producer; Jen Milano, post producer. Audio Heard City Mike Vitacco, sound designer/mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer; Keith Reynaud, mixer. Music The Ski Team The Ski Team, composers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
