This cinema spot shows the virtues of looking at challenges from a different perspective–hence the title “Time Upon a Once.” This POV has been embraced by GE and is humorously depicted in this :60 conceived by a creative team from BBDO New York and directed by Andreas Nilsson of Biscuit Filmworks.
The :60 broke on Memorial Day weekend, appropriately enough in theaters during the premiere of Tomorrowland, a movie that is all about imagination and surprises.
“Time Upon a Once” is also running on TV and online.
Credits
Client GE VFX/Animation a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, 2D VFX artist; Tim Donlevy, on-set post supervision; John Cherniack, CG supervisor, 3D artist; Cameron Combs, Michael Vagilenty, Richard Hirst, 2D VFX artists; Kevin Stokes, Gabe Sanchez, online artists; Christian Sanchez, Jon Balcome, Tim Kadowaki, Erin Clarke, Joe Paniagua, Joe Chiechi, Mike Bettinardi, 3D artists; Michael Relth, 2D animator; Tiffany Germann, roto artist; Heather Johann, producer; Patrick Nugent, exec producer. (Toolbox: Maya, Flame, After Effects) Renegade Animation, Glendale, Calif. (cel animation) Darrell Van Citters, animation director; Ashley Postlewaite, animation EP; Andy Jolliff, production mgr; Randy Sanchez, Shawn Keller, animation; Jason Plapp, backgrounds. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Tim Roan, Levi Slavin, creative directors/copywriters; David Rolfe, director of integrated production; Diane Hill, group executive producer; George Sholley, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, Colleen O’Donnell, Holly Vega, exec producers; Vincent Landay, line producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Eve Kornblum, exec producer; Jen Milano, post producer. Audio Heard City Mike Vitacco, sound designer/mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer; Keith Reynaud, mixer. Music The Ski Team The Ski Team, composers.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
