This cinema spot shows the virtues of looking at challenges from a different perspective–hence the title “Time Upon a Once.” This POV has been embraced by GE and is humorously depicted in this :60 conceived by a creative team from BBDO New York and directed by Andreas Nilsson of Biscuit Filmworks.
The :60 broke on Memorial Day weekend, appropriately enough in theaters during the premiere of Tomorrowland, a movie that is all about imagination and surprises.
“Time Upon a Once” is also running on TV and online.
Credits
Client GE VFX/Animation a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, 2D VFX artist; Tim Donlevy, on-set post supervision; John Cherniack, CG supervisor, 3D artist; Cameron Combs, Michael Vagilenty, Richard Hirst, 2D VFX artists; Kevin Stokes, Gabe Sanchez, online artists; Christian Sanchez, Jon Balcome, Tim Kadowaki, Erin Clarke, Joe Paniagua, Joe Chiechi, Mike Bettinardi, 3D artists; Michael Relth, 2D animator; Tiffany Germann, roto artist; Heather Johann, producer; Patrick Nugent, exec producer. (Toolbox: Maya, Flame, After Effects) Renegade Animation, Glendale, Calif. (cel animation) Darrell Van Citters, animation director; Ashley Postlewaite, animation EP; Andy Jolliff, production mgr; Randy Sanchez, Shawn Keller, animation; Jason Plapp, backgrounds. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Tim Roan, Levi Slavin, creative directors/copywriters; David Rolfe, director of integrated production; Diane Hill, group executive producer; George Sholley, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, Colleen O’Donnell, Holly Vega, exec producers; Vincent Landay, line producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Eve Kornblum, exec producer; Jen Milano, post producer. Audio Heard City Mike Vitacco, sound designer/mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer; Keith Reynaud, mixer. Music The Ski Team The Ski Team, composers.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
