Christopher Riggert of Biscuit Filmworks directed this spot from BBDO New York in which we see that rather than raining cats and dogs, it is raining octopuses.
The unexpected chaos of an octopus storm, though, doesn’t deter GE for being ready for whatever challenges the world can throw at it. GE’s innovative technology keeps the octopus onslaught in check, helping planes, trains, power grids and hospitals to properly adapt and continue functioning.
The :60, which runs online on GE’s social channels, shows that the company’s engineers, thinkers, inventors and tech resources can successfully deal with whatever the world rains down on us.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Judd Counsell, Anne Lac, creative directors; George Sholley, executive producer; Rani Vaz, director of music production. Production Biscuit Filmworks Christopher Riggert, director; Shawn Lacy, managing director; Rick Jarjoura, exec producer; Mercedes Allen-Sarria & Rachel Glaub, heads of production; Jimena Murray, producer. Music RMI/Screensound Alliance Robert Miller, composer. Editorial Work Editorial NY Stewart Reeves, editor; Abbey Chaus, assistant editor; Erica Thompson, exec producer; Sari Resnick, sr. producer. VFX Method Studios Stepanie Gilgar, Stuart Robinson, exec producers; Scott Boyajan, Heather Saunders, producers; Benjamin Walsh, sr. VFX supervisor; Doug Luka, VFX supervisor; Margaret Bright-Ryan, Ivan Guerrero, CG supervisors; Keith Roberts, animator supervisor; Sandro Blattner, DFX supervisor; Ian Holland, 2D lead; Chris Bankoff, Nuke lead; Lersak Bun, modeling supervisor; Simon Yuen, rigging supervisor; Dan Bodenstein FX supervisor. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Sonic Union Michael Marinelli, mixer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer; Adam Van Wagoner, producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
