The duo of Dayton/Faris of Bob Industries directed this charming spot which shows famous robots on a sojourn from different corners of the world to what they regard as being a special place of fascination. It turns out they are headed for a GE warehouse where brilliant machines are being created. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Kevin Jordan, creative director/art director; Tim Roan, creative director/copywriter; Judd Counsell, associate creative director/copywriter; David Rolfe, director of integrated production; Anthony Nelson, group executive producer; George Sholley, producer; Rani Vaz, director of music and radio production; John Melillo, music producer. Production Company: Bob Industries Dayton/Faris (Jonathan Dayton and Valerie Faris), directors; Linus Sandgren, DP; Bart Lipton, producer; T.K. Knowles, John O�Grady, Chuck Ryant, executive producers; Floyd Albee, production designer. Editorial: Final Cut JD Smyth, editor. Visual Effects: Method Aleksandar Sasha Djordjevic, lead/supervisor; Greg Cutler, Susanne Sharping, Flame artists; Chris Mackenzie, Smoke artist; Robert �Nick� Dauphinais, David Piombino, Ryan Leonard, Adam Gandola, Wendy Seddon, Nuke operators; Dan Giraldo, Nuke operator/matt
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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