This ad directed by Dante Ariola of MJZ for BBDO New York depicts a little girl dreaming about the amazing things her mom makes as a GE employee. This piece underscores how GE is stretching the limits of human imagination to create brilliant machines which positively impact society.
While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that seem other worldly but have amazing implications for the real world.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer; Greg Hahn, chief creative officer, NY; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; Nick Sonderup, copywriter; Eric Goldstein, art director; Rani Vaz, head of music production. Production MJZ. Dante Ariola, director; Benoit Delhomme, DP; Scott Howard, David Zander, exec producers. Editorial Whitehouse Post. Rick Lawley, editor. VFX Method Studios. Music Barking Owl. Audio Heard City. Phillip Loeb, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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