Roman Coppola of The Directors Bureau directed a series of :30s in this campaign, including “Intro” in which we see the famous Gecko lizard spokesman wrap a TV commercial and then take us behind the scenes of the production. While he talks as if he’s real, Gecko notes that his coffee and coffee cup are CG. The overall “Behind the Scenes” campaign was conceived by The Martin Agency.
Credits
Agency: The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, sr. VP/group creative director; Bob Meagher, sr. VP/sr. copywriter; Pat Wittich, VP/sr. art director; Melissa Cabral, strategic planner; Molly Souter, VP/executive broadcast producer; Alex Scheer-Payne, producer; Emily Taylor, jr. producer. Production Company: The Directors Bureau Roman Coppola, director; Shawn Kim, DP; Mary Livingston, line producer; Lisa Margulis, exec producer; Elizabeth Minzes, head of production. Editorial: Cosmo Street Tiffany Burchard, editor; Maura Woodward, exec producer; Heather Richardson, editorial producer; Casey Swoyer, assistant editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY Framestore NY
David Hulin, VFX supervisor; James Razzall, exec producer; Graham Dunglinson, sr. producer; Antonio Teixeira, jr. producer; Jenny Bichsel, CG supervisor; Kevin Rooney, animation lead; Tyler Heckman, animator; John Montefusco, lighting lead
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment