GE has premiered the latest installation of its “Unimpossible Missions” series, which seeks to demonstrate how GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The film series launched last year, disproving well-known idioms through GE innovation.
The newest film, titled “You Can’t Unring a Bell,” disproves that very notion. The idea emerged out of GE’s “Unimpossible Missions: the University Edition,” which extended the challenge to achieve the impossible to students around the globe. Chris Nguyen, a biomedical engineering student at the University of Wisconsin, Madison, took home a grand prize for coming up with the solution to this challenge, which was then brought to life and captured on film. Notably, the film was actually shot on location in Myanmar using one of the biggest functioning bells in the world.
“You Can’t Unring a Bell” was conceived by BBDO New York and directed by Diego Contreras of production house Bullitt.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Gary Du Toit, Lance Vining, creative directors; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, producer; Rani Vaz, head of music production. Production Bullitt Diego Contreras, director; Matyas Izsak Erdely, DP; Todd Makurath, CEO; Luke Ricci, exec producer; Elicia Laport, head of production; Jon Dawes, producer. Editorial Cosmo Street/Trim Editorial Paul Hardcastle, editor; Maura Woodward, exec producer; Anne Lai, producer; Joshua Berger, assistant editor. VFX a52, Santa Monica, Calif. Linda Carlson, Jennifer Sofio Hall, managing directors; Patrick Nugent, exec producer; Kim Christensen, head of production; Drew Rissman, producer; Andy Rafael Barrios, VFX supervisor. (Toolbox: Flame, After Effects, Photoshop, Maya) Color Company 3 Tim Masick, colorist; Rochelle Brown, producer. Music Max De Wardener, composer. Audio Post Sonic Union Michael Marinelli, engineer; Justine Cortale, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
