GE has premiered the latest installation of its “Unimpossible Missions” series, which seeks to demonstrate how GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The film series launched last year, disproving well-known idioms through GE innovation.
The newest film, titled “You Can’t Unring a Bell,” disproves that very notion. The idea emerged out of GE’s “Unimpossible Missions: the University Edition,” which extended the challenge to achieve the impossible to students around the globe. Chris Nguyen, a biomedical engineering student at the University of Wisconsin, Madison, took home a grand prize for coming up with the solution to this challenge, which was then brought to life and captured on film. Notably, the film was actually shot on location in Myanmar using one of the biggest functioning bells in the world.
“You Can’t Unring a Bell” was conceived by BBDO New York and directed by Diego Contreras of production house Bullitt.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Gary Du Toit, Lance Vining, creative directors; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, producer; Rani Vaz, head of music production. Production Bullitt Diego Contreras, director; Matyas Izsak Erdely, DP; Todd Makurath, CEO; Luke Ricci, exec producer; Elicia Laport, head of production; Jon Dawes, producer. Editorial Cosmo Street/Trim Editorial Paul Hardcastle, editor; Maura Woodward, exec producer; Anne Lai, producer; Joshua Berger, assistant editor. VFX a52, Santa Monica, Calif. Linda Carlson, Jennifer Sofio Hall, managing directors; Patrick Nugent, exec producer; Kim Christensen, head of production; Drew Rissman, producer; Andy Rafael Barrios, VFX supervisor. (Toolbox: Flame, After Effects, Photoshop, Maya) Color Company 3 Tim Masick, colorist; Rochelle Brown, producer. Music Max De Wardener, composer. Audio Post Sonic Union Michael Marinelli, engineer; Justine Cortale, producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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