Rupert Sanders of MJZ directed this spot for TBWAChiatDay, Los Angeles, which focuses on the relentless inner drive of athletes to excel. That win-from-within drive is often propelled by fear of failure as we see NBA superstars Kevin Durant and Dwayne Wade each have nightmares about being bested by the other in a pivotal drive to the hoop. Editor was Kirk Baxter of Rock Paper Scissors.
Credits
Agency: TBWAChiatDay, Los Angeles John Norman, chief cretive officer; Brent Anderson, global group creative director; Jayanta Jenkins, global creative director; Gustavo Sarkis, associate creative director/writer; Renato Fernandez, Guto Araki, associate creative directors/art directors; Sarah Patterson, executive producer; Katie Lambrecht, producer; Garrison Askew, assistant producer; Karen Thomas, executive project manager. Production Company: MJZ Rupert Sanders, director; David Zander, president; Kate Leahy, exec producer; Laurie Boccaccio, producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; CL Weaver, exec producer; Angela Dorian, head of production. Visual Effects: MPC (The Moving Picture Company) Asher Edwards, exec producer; Juliet Thierney, producer; Paul O�Shea, VFX supervisor. Music: Amber (Heavenly) Music Eugene Cho, composer; Michelle Curran, exec producer. Audio: Lime Studios Rohan Young, mixer; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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