Rupert Sanders of MJZ directed this spot for TBWAChiatDay, Los Angeles, which focuses on the relentless inner drive of athletes to excel. That win-from-within drive is often propelled by fear of failure as we see NBA superstars Kevin Durant and Dwayne Wade each have nightmares about being bested by the other in a pivotal drive to the hoop. Editor was Kirk Baxter of Rock Paper Scissors.
Credits
Agency: TBWAChiatDay, Los Angeles John Norman, chief cretive officer; Brent Anderson, global group creative director; Jayanta Jenkins, global creative director; Gustavo Sarkis, associate creative director/writer; Renato Fernandez, Guto Araki, associate creative directors/art directors; Sarah Patterson, executive producer; Katie Lambrecht, producer; Garrison Askew, assistant producer; Karen Thomas, executive project manager. Production Company: MJZ Rupert Sanders, director; David Zander, president; Kate Leahy, exec producer; Laurie Boccaccio, producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; CL Weaver, exec producer; Angela Dorian, head of production. Visual Effects: MPC (The Moving Picture Company) Asher Edwards, exec producer; Juliet Thierney, producer; Paul O�Shea, VFX supervisor. Music: Amber (Heavenly) Music Eugene Cho, composer; Michelle Curran, exec producer. Audio: Lime Studios Rohan Young, mixer; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Chipotle, Venables Bell & Partners, Hornet Debut Animated Short “Unfolded” In The Metaverse
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
MySHOOT Profiles
Add A Comment