Rupert Sanders of MJZ directed this spot for TBWAChiatDay, Los Angeles, which focuses on the relentless inner drive of athletes to excel. That win-from-within drive is often propelled by fear of failure as we see NBA superstars Kevin Durant and Dwayne Wade each have nightmares about being bested by the other in a pivotal drive to the hoop. Editor was Kirk Baxter of Rock Paper Scissors.
CreditsAgency: TBWAChiatDay, Los Angeles John Norman, chief cretive officer; Brent Anderson, global group creative director; Jayanta Jenkins, global creative director; Gustavo Sarkis, associate creative director/writer; Renato Fernandez, Guto Araki, associate creative directors/art directors; Sarah Patterson, executive producer; Katie Lambrecht, producer; Garrison Askew, assistant producer; Karen Thomas, executive project manager. Production Company: MJZ Rupert Sanders, director; David Zander, president; Kate Leahy, exec producer; Laurie Boccaccio, producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; CL Weaver, exec producer; Angela Dorian, head of production. Visual Effects: MPC (The Moving Picture Company) Asher Edwards, exec producer; Juliet Thierney, producer; Paul O๏ฟฝShea, VFX supervisor. Music: Amber (Heavenly) Music Eugene Cho, composer; Michelle Curran, exec producer. Audio: Lime Studios Rohan Young, mixer; Jessica Locke, exec producer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in โSabrinaโ for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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