This week’s Top Spot is an animated short film about world class sprinter Usain Bolt, telling his unlikely success story which is contributed to by a mom who advises him to “keep it light” and to let his joyful personality shine through. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world, an apropos tale with the Summer Olympics in Rio de Janeiro coming up.
Titled The Boy Who Learned to Fly, which is based on true events, this short was co-directed by Limbert Fabian and Jake Wyatt of Moonbot Studios.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, chief creative officer; Renato Fernandez, executive creative director; Mark Peters, creative director; Cyrus Coulter, sr. copywriter; Paulo Cruz, sr. art director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Cristina Martinez, producer; Gabrielle Sirkin, art producer. Animation Moonbot Studios Limbert Fabian, Jake Wyatt, directors; Wendell Riley, producer; Lampton Enochs, Brandon Oldenburg, Trish Farnsworth-Smith, exec producers; Calvin O’Neal Jr., editor; Kenny Callicutt, art supervisor; Megan Deane, CG supervisor; John Durbin, animation supervisor; Rick Silliker, rigging supervisor; Brennan Chapman, pipeline supervisor. Music South Sound Design & Mix 740 Sound Larry Winer, mixer; Chris Pinkson, A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer; Geena Richard, associate producer of mix.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
