This week’s Top Spot is an animated short film about world class sprinter Usain Bolt, telling his unlikely success story which is contributed to by a mom who advises him to “keep it light” and to let his joyful personality shine through. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world, an apropos tale with the Summer Olympics in Rio de Janeiro coming up.
Titled The Boy Who Learned to Fly, which is based on true events, this short was co-directed by Limbert Fabian and Jake Wyatt of Moonbot Studios.
CreditsClient Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, chief creative officer; Renato Fernandez, executive creative director; Mark Peters, creative director; Cyrus Coulter, sr. copywriter; Paulo Cruz, sr. art director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Cristina Martinez, producer; Gabrielle Sirkin, art producer. Animation Moonbot Studios Limbert Fabian, Jake Wyatt, directors; Wendell Riley, producer; Lampton Enochs, Brandon Oldenburg, Trish Farnsworth-Smith, exec producers; Calvin O’Neal Jr., editor; Kenny Callicutt, art supervisor; Megan Deane, CG supervisor; John Durbin, animation supervisor; Rick Silliker, rigging supervisor; Brennan Chapman, pipeline supervisor. Music South Sound Design & Mix 740 Sound Larry Winer, mixer; Chris Pinkson, A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer; Geena Richard, associate producer of mix.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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