This week’s Top Spot is an animated short film about world class sprinter Usain Bolt, telling his unlikely success story which is contributed to by a mom who advises him to “keep it light” and to let his joyful personality shine through. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world, an apropos tale with the Summer Olympics in Rio de Janeiro coming up.
Titled The Boy Who Learned to Fly, which is based on true events, this short was co-directed by Limbert Fabian and Jake Wyatt of Moonbot Studios.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, chief creative officer; Renato Fernandez, executive creative director; Mark Peters, creative director; Cyrus Coulter, sr. copywriter; Paulo Cruz, sr. art director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Cristina Martinez, producer; Gabrielle Sirkin, art producer. Animation Moonbot Studios Limbert Fabian, Jake Wyatt, directors; Wendell Riley, producer; Lampton Enochs, Brandon Oldenburg, Trish Farnsworth-Smith, exec producers; Calvin O’Neal Jr., editor; Kenny Callicutt, art supervisor; Megan Deane, CG supervisor; John Durbin, animation supervisor; Rick Silliker, rigging supervisor; Brennan Chapman, pipeline supervisor. Music South Sound Design & Mix 740 Sound Larry Winer, mixer; Chris Pinkson, A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer; Geena Richard, associate producer of mix.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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