This week’s Top Spot is an animated short film about world class sprinter Usain Bolt, telling his unlikely success story which is contributed to by a mom who advises him to “keep it light” and to let his joyful personality shine through. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world, an apropos tale with the Summer Olympics in Rio de Janeiro coming up.
Titled The Boy Who Learned to Fly, which is based on true events, this short was co-directed by Limbert Fabian and Jake Wyatt of Moonbot Studios.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, chief creative officer; Renato Fernandez, executive creative director; Mark Peters, creative director; Cyrus Coulter, sr. copywriter; Paulo Cruz, sr. art director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Cristina Martinez, producer; Gabrielle Sirkin, art producer. Animation Moonbot Studios Limbert Fabian, Jake Wyatt, directors; Wendell Riley, producer; Lampton Enochs, Brandon Oldenburg, Trish Farnsworth-Smith, exec producers; Calvin O’Neal Jr., editor; Kenny Callicutt, art supervisor; Megan Deane, CG supervisor; John Durbin, animation supervisor; Rick Silliker, rigging supervisor; Brennan Chapman, pipeline supervisor. Music South Sound Design & Mix 740 Sound Larry Winer, mixer; Chris Pinkson, A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer; Geena Richard, associate producer of mix.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
