This spot showcases such famed soccer players as Lionel Messi and Donovan going through their rigorous training regimen over several days. This grueling preparation, though, takes on a different tone, as we see it unfold to the tune of “Bibbidi-Bobbidi-Boo,” the famed track from the Disney masterpiece Cinderella. The track was remixed by renowned American musical producer David Banner, who has worked with artists including Snoop Dogg, Lil Wayne, Usher and Chris Brown.
Arnaud Uyttenhove of Caviar directed for agency Lew’LaraTBWA which worked in partnership with TBWAChiatDay LA.
Client Gatorade Agency Lew’Lara\TBWA Manir Fadel, chief creative officer; Felipe Luchi, executive creative director; Cesar Herszkowicz, creative director; Gustavo Diehl, copywriter; André Kirkelis, art director; Luzia Oliveira, executive producer. Agency TBWA\Chiat\Day, Los Angeles Brent Anderson, executive creative director; Jayanta Jankins, global creative director; Sarah Patterson, executive producer; Lacy Plunk, producer; Garrison Askew, assistant producer. Production Company Caviar London/Los Angeles Arnaud Uyttenhove, director; Jasper Thomlinson, exec producer (LA); Louise Gagen, exec producer (London); Dougal Meese, producer (London); Dave Bernstein, producer (LA). Editorial Lost Planet Max Koepke, editor; Gary Ward, exec producer; Tim Kirkpatrick, producer; Federico Brusilovsky, assistant editor. Post/VFX/Animation The Mill, Sue Troyan, Jo Arghiris, VFX exec producers; Kim Wildenburg, design exec producer; Jessica Ambrose, VFX producer; Jacqueline Sand, production coordinator; Adam Scott, colorist; Andres Eguiguren, shoot VFX supervisor; Bill Higgins, 2D lead; Jale Parsons, Robert Murdock, Daniel Raschko, Patrick Heinen, James Allen, 2D artists; Matt Longwell, Blake Sullivan, Alaina Hower, Thom Price, Lu Meng-Yang, 3D artists; Ashley Becerra, Eddie Moreno, Jamal Otolorin, Ben Hurand, designers/animators. Music MEGA, Inc. “Bibbidi-Bobbidi-Boo – from Disney’s Cinderella ” remixed by the team of David Banner and John Debney, courtesy of Walt Disney Records. Behind The Magic – JP Williams, Pizzolini Entertainment Sound Design/Audio LIME Studios Rohan Young, Loren Sibler, Joel Waters, mixers; Jessica Locke, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More