This spot showcases such famed soccer players as Lionel Messi and Donovan going through their rigorous training regimen over several days. This grueling preparation, though, takes on a different tone, as we see it unfold to the tune of “Bibbidi-Bobbidi-Boo,” the famed track from the Disney masterpiece Cinderella. The track was remixed by renowned American musical producer David Banner, who has worked with artists including Snoop Dogg, Lil Wayne, Usher and Chris Brown.
Arnaud Uyttenhove of Caviar directed for agency Lew’LaraTBWA which worked in partnership with TBWAChiatDay LA.
Credits
Client Gatorade Agency Lew’Lara\TBWA Manir Fadel, chief creative officer; Felipe Luchi, executive creative director; Cesar Herszkowicz, creative director; Gustavo Diehl, copywriter; Andrรฉ Kirkelis, art director; Luzia Oliveira, executive producer. Agency TBWA\Chiat\Day, Los Angeles Brent Anderson, executive creative director; Jayanta Jankins, global creative director; Sarah Patterson, executive producer; Lacy Plunk, producer; Garrison Askew, assistant producer. Production Company Caviar London/Los Angeles Arnaud Uyttenhove, director; Jasper Thomlinson, exec producer (LA); Louise Gagen, exec producer (London); Dougal Meese, producer (London); Dave Bernstein, producer (LA). Editorial Lost Planet Max Koepke, editor; Gary Ward, exec producer; Tim Kirkpatrick, producer; Federico Brusilovsky, assistant editor. Post/VFX/Animation The Mill, Sue Troyan, Jo Arghiris, VFX exec producers; Kim Wildenburg, design exec producer; Jessica Ambrose, VFX producer; Jacqueline Sand, production coordinator; Adam Scott, colorist; Andres Eguiguren, shoot VFX supervisor; Bill Higgins, 2D lead; Jale Parsons, Robert Murdock, Daniel Raschko, Patrick Heinen, James Allen, 2D artists; Matt Longwell, Blake Sullivan, Alaina Hower, Thom Price, Lu Meng-Yang, 3D artists; Ashley Becerra, Eddie Moreno, Jamal Otolorin, Ben Hurand, designers/animators. Music MEGA, Inc. “Bibbidi-Bobbidi-Boo – from Disney’s Cinderella ” remixed by the team of David Banner and John Debney, courtesy of Walt Disney Records. Behind The Magic – JP Williams, Pizzolini Entertainment Sound Design/Audio LIME Studios Rohan Young, Loren Sibler, Joel Waters, mixers; Jessica Locke, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
