This spot showcases such famed soccer players as Lionel Messi and Donovan going through their rigorous training regimen over several days. This grueling preparation, though, takes on a different tone, as we see it unfold to the tune of “Bibbidi-Bobbidi-Boo,” the famed track from the Disney masterpiece Cinderella. The track was remixed by renowned American musical producer David Banner, who has worked with artists including Snoop Dogg, Lil Wayne, Usher and Chris Brown.
Arnaud Uyttenhove of Caviar directed for agency Lew’LaraTBWA which worked in partnership with TBWAChiatDay LA.
Credits
Client Gatorade Agency Lew’Lara\TBWA Manir Fadel, chief creative officer; Felipe Luchi, executive creative director; Cesar Herszkowicz, creative director; Gustavo Diehl, copywriter; André Kirkelis, art director; Luzia Oliveira, executive producer. Agency TBWA\Chiat\Day, Los Angeles Brent Anderson, executive creative director; Jayanta Jankins, global creative director; Sarah Patterson, executive producer; Lacy Plunk, producer; Garrison Askew, assistant producer. Production Company Caviar London/Los Angeles Arnaud Uyttenhove, director; Jasper Thomlinson, exec producer (LA); Louise Gagen, exec producer (London); Dougal Meese, producer (London); Dave Bernstein, producer (LA). Editorial Lost Planet Max Koepke, editor; Gary Ward, exec producer; Tim Kirkpatrick, producer; Federico Brusilovsky, assistant editor. Post/VFX/Animation The Mill, Sue Troyan, Jo Arghiris, VFX exec producers; Kim Wildenburg, design exec producer; Jessica Ambrose, VFX producer; Jacqueline Sand, production coordinator; Adam Scott, colorist; Andres Eguiguren, shoot VFX supervisor; Bill Higgins, 2D lead; Jale Parsons, Robert Murdock, Daniel Raschko, Patrick Heinen, James Allen, 2D artists; Matt Longwell, Blake Sullivan, Alaina Hower, Thom Price, Lu Meng-Yang, 3D artists; Ashley Becerra, Eddie Moreno, Jamal Otolorin, Ben Hurand, designers/animators. Music MEGA, Inc. “Bibbidi-Bobbidi-Boo – from Disney’s Cinderella ” remixed by the team of David Banner and John Debney, courtesy of Walt Disney Records. Behind The Magic – JP Williams, Pizzolini Entertainment Sound Design/Audio LIME Studios Rohan Young, Loren Sibler, Joel Waters, mixers; Jessica Locke, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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