Garage Team Mazda, a WPP advertising agency, continues its work with the Newport Beach Film Festival, this time with a promotional film spoof of the feature A Few Good Men.
Titled “A Few Good Kids,” the promo carries the tagline, “Everybody plays a part.” Erich Joiner from production company Tool of North America directed the piece–along with another short film takeoff of Glengarry Glen Ross–which will be screened for festival attendees. The Newport Beach Film Festival runs from Oct. 21-28.
Client Newport Beach Film Festival Agency Garage Team Mazda Steve Chavez, chief creative officer; TJ Bennett, SVP/creative director; Kurt Brushwyler, associate creative director; Zak Masaki, sr. art director; Jessica Mirolla, sr. art producer; Jeff Perino, executive producer. Production Tool of North America Erich Joiner, director; Dustin Callif, president; Nancy Hacohen, managing director; Laura Macauley, sr. exec producer; Joby Ochsner, producer; Claudio Miranda, DP; Justin Trask, production designer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Kirsten Thonn-Webb, sr. producer; Crissy DeSimone, exec producer. VFX Timber Lisa Houck, exec producer; Tricia Chatteron Goldrick, head of production; Ryan Dahlman, head of production; Brian Shneider, Flame artist; Jon Lorenz, Adam Singer, graphics artists; Alice Cen, Flame assistant.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
