A gamer is seated on the couch, transfixed on a video game. He tells his roommate, who’s just come home from work, that a package came for him. The roomie doesn’t look too pleased that the box–a delivery order from Frys.com (the online site of regional retailer Fry’s Electronics)–has been opened, but a smile comes to his face when he looks at the contents. He then exits out of sight into the adjoining room. Suddenly all the power goes out and a bright light flashes. The roommate disappears. Turns out the component from Frys.com was the missing piece to a time travel machine. An end tag identifies the sponsor, Frys.com, accompanied by the slogan, “Welcome home, tech heads.”
Credits
Agency: DGWB Advertising & Communications Jon Gothold, executive creative director; Dave Swartz, John Zegowitz, creative directors; Joe Cladis, associate creative director/art director; Steve Harbour , creative director/copywriter; Stan Chow, designer, Scott Seltzer, producer. Production Company: Zoo Simon West, director; Gower Frost, executive producer; Dawn Fanning/ prdoucer; Matthew Libatique, DP. Editorial: Babbage Industries, Santa Monica T.G. Herrington, editor Postproduction: The Syndicate Beau Leon, colorist Visual Effects: The Syndicate Verdi Sevenhuysen, Flame/visual effects artist; Kim Evans, producer. Sound Design: Stimmung Reinhard Denke, sound designer
Audio: Eleven Jeff Payne, mixer
Screenwork Type:Top Spot
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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