Solarbox, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch the “Put the Sun to work” TV campaign.
The notorious French King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the “Put the sun to work” campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof.
The campaign’s package of four TV commercials, including this one entitled “Vacuum, was conceived by FRED & FARID L.A. and cinematically brought to life by director Rémy Cayuela and production house Mozoo. “Vacuum” centers on a father’s routine task of vacuuming the family living space. He summons the Sun King who is accompanied by his royal entourage as he mounts the power-generating bike and pedals away, enabling the solar-powered vacuuming to begin.
In the other spots, King Louis XIV facilitates a teenager being able to listen to music, a woman’s afternoon of lawn mowing, and a man’s morning shave. The narrative underscores a simple truth: The sun, erstwhile emblem of a mighty king, is today’s sustainable power source for the masses.
CreditsClient Solarbox Agency FRED & FARID Los Angeles Fred & Farid, chief creative officers; Radouane Guissi, copywriter/art director; Jules Chaffiotte, agency supervisor; Charles Renard, TV producer. Production Mozoo Rémy Cayuela, director; Peter Riis, DP; Jules Minvielle, Benjamin Bergé, head of production; Christophe Dachy, Tania Demayo, Lucie Le Squeren, producers. Production Services All In Films Julien Floutard; Amelie Lagrange, casting director; Sonia Philouze, stylist; Aurelia Garay, art director; Morgane Maingueneau, makeup artist. Editorial Edward Line, producer. Color Andrew Francis, colorist. Music Philippe Bozec, composer. Postproduction Sixtine
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More