This interdisciplinary performance art film for Louis XIII Cognac–titled Believe in Time–was led by Grammy Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop (Atlantics). Imagined and developed by creative agency Fred & Farid Los Angeles, the film reminds us of the human being’s place in the universe, and the infinite time it takes for great things to happen. Louis XIII Cognac expresses its unique relation to time by paying tribute to Mother Earth.
Knowles stated, “Time and space are really at the foundation of my expressions. I’m a strong believer that the space and time surrounding our work is just as important as the work itself, and world making has been a part of my practice for quite some time now. These ideas align with what is being expressed with Louis XIII’s creation, Believe in Time. The question of time is always in my container of consciousness while creating. In most of my own work, whether it be music, film, or sculpture, I try to give thought on how future generations will discover it; and so, to be aligned on these ideas gave me great interest in the type of projects Louis XIII has been creating. I’ve been a huge fan of Mati Diop’s Atlantics, and Guo Pei’s incredible craftsmanship and jumped at the conversations to collaborate with them. Being able to bring all of these facets of creation by composing an original musical score really brought this project to life.”
Credits
Client Louis XIII Cognac Agency Fred & Farid Los Angeles Fred & Farid, chief creative officers; Nicolas Berthier, creative director; Radouane Guissi, Bridget Callahan, art director; Ciana Alessi, jr. copywriter; Amanda Van Caneghem, executive producer. Production Division Mati Diop, director; Laure Salgon, Jules de Chateleux, exec producers. Production Services TwentyfourSeven Oriol Rodriguez, exec producer; Aurelie Bruneau, producer; Marie Mezeray, production coordinator; Olivier Gossot, DP; Miguel Ramos, makeup lead; Evanie Frausto, hair lead; Kyle Luu, styling lead; Ana Murillas, stylist; Marie Lanna, production designer; Maya Alexis, choreographer/movement director; Clémence Cuvelier, head of postproduction; Adriana Legay, Stephane Peirrera, lead editors; Roxane Faure Huet, Zoé Sassier, Elodie Fouqueau, Lola Bongiovanni, supporting editors; Katie Dailey, supporting writer; Arthur Paux, colorist; Chris Parks, fluids filmmaker. Sound House Kouz Gregoire Couzinier, sound producer; Brunot Porret, sound studio manager; Marine Sellem, music supervisor. VFX & Online The Mill Paris Fabrice Damolini, exec producer; Jeremy Wulff, VFX supervisor; Benjamin Cathala, VFX producer; Francois Belliart, Lea Gonzales, matte painting; Jeremy Wulff, Manon Baillet, Max Loriot, motion design; Marouan El Bekri, Randy Gudin, Jérôme Auliac, compositing; Alex Corcoy, asset maker; Sebastien Kremer, Flame. Music Solange, composer & score. Beijing Shoot Beijing Eye Sasha Alderson, exec producer; Zhihan Zhang, Hans Zhang, DPs.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
