Matthias Zentner of harvest films directed this spot which alerts us to the 360 degrees of chaos that surrounds an automobile on the road. We see how the Ford Fusion’s technology helps to navigate successfully through the assorted perils out there–from the ambulance to the “ambulance chasers” who are chasing the ambulance. Agency is Team Detroit.
Client Ford Agency Team Detroit Toby Barlow, executive VP/chief creative officer; Doug Patterson, executive VP/creative director; Todd Ruthvan, creative director; Dan Weber, sr. creative director; Joel Wescott, sr. writer; Sumer Friedrichs, Colleen Wellman, producers. Production harvest films Matthias Zentner, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Vincent Oster, line producer; Stefan Von Borbley, DP; Laura Fox, production designer. Editorial Spot Welders Leo Scott, editor; JC Nunez, assistant editor; Carolina Wallace, exec producer. Post Company 3 Sean Coleman, sr. colorist; Matt Moran, sr. producer. Talent Helen Hunt, voiceover.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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