Matthias Zentner of harvest films directed this spot which alerts us to the 360 degrees of chaos that surrounds an automobile on the road. We see how the Ford Fusion’s technology helps to navigate successfully through the assorted perils out there–from the ambulance to the “ambulance chasers” who are chasing the ambulance. Agency is Team Detroit.
Client Ford Agency Team Detroit Toby Barlow, executive VP/chief creative officer; Doug Patterson, executive VP/creative director; Todd Ruthvan, creative director; Dan Weber, sr. creative director; Joel Wescott, sr. writer; Sumer Friedrichs, Colleen Wellman, producers. Production harvest films Matthias Zentner, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Vincent Oster, line producer; Stefan Von Borbley, DP; Laura Fox, production designer. Editorial Spot Welders Leo Scott, editor; JC Nunez, assistant editor; Carolina Wallace, exec producer. Post Company 3 Sean Coleman, sr. colorist; Matt Moran, sr. producer. Talent Helen Hunt, voiceover.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
