In this spot directed by Jim Jenkins of O Positive for BBDO NY, former NBA superstar Charles Barkley gives some valuable advice to current all star James Harden on how to start the season fresh: new Foot Locker gear, and a short memory.
“All the greats have short memories,” observed Barkley, including himself, and Scottie Pippin, who also makes an appearance. Pippin might also be a bit delusional as his short memory has him ranked as the greatest player in Chicago Bulls history.
This piece is the latest in the ongoing Foot Locker Approved campaign which encourages folks to “start fresh” and launches just in time for the Back-to-School season.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curtis, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors. Audio Heard City Keith Reynaud, mixer. Online Editorial Smigital Jim Hayhow, Smoke artist; Joseph Miller, assistant Smoke artist. Post Company 3 Tim Masick, colorist. FX Hornet Inc.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
