In this spot directed by Jim Jenkins of O Positive for BBDO NY, former NBA superstar Charles Barkley gives some valuable advice to current all star James Harden on how to start the season fresh: new Foot Locker gear, and a short memory.
“All the greats have short memories,” observed Barkley, including himself, and Scottie Pippin, who also makes an appearance. Pippin might also be a bit delusional as his short memory has him ranked as the greatest player in Chicago Bulls history.
This piece is the latest in the ongoing Foot Locker Approved campaign which encourages folks to “start fresh” and launches just in time for the Back-to-School season.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curtis, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors. Audio Heard City Keith Reynaud, mixer. Online Editorial Smigital Jim Hayhow, Smoke artist; Joseph Miller, assistant Smoke artist. Post Company 3 Tim Masick, colorist. FX Hornet Inc.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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