In this spot directed by Jim Jenkins of O Positive for BBDO NY, former NBA superstar Charles Barkley gives some valuable advice to current all star James Harden on how to start the season fresh: new Foot Locker gear, and a short memory.
“All the greats have short memories,” observed Barkley, including himself, and Scottie Pippin, who also makes an appearance. Pippin might also be a bit delusional as his short memory has him ranked as the greatest player in Chicago Bulls history.
This piece is the latest in the ongoing Foot Locker Approved campaign which encourages folks to “start fresh” and launches just in time for the Back-to-School season.
CreditsClient Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curtis, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors. Audio Heard City Keith Reynaud, mixer. Online Editorial Smigital Jim Hayhow, Smoke artist; Joseph Miller, assistant Smoke artist. Post Company 3 Tim Masick, colorist. FX Hornet Inc.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More