Amazon’s Audible, creator and provider of premium audio storytelling, has launched its first-ever global brand marketing platform, setting a consistent voice for all marketplaces and customer, creator and employee touchpoints. Rolling out across multiple markets over the course of the next few months, Audible’s brand platform campaign comes from creative agency Fold7 which has worked with the client in the U.K. for the last eight years and appointed to a global role spanning TV, digital, social, radio and OOH following a competitive pitch.
Running across the U.S., U.K., Australia, Brazil, Canada, France, Germany, Italy, India, Spain, the new work uses rich and immersive visual and linguistic devices to emphasize the magic in the meeting point between the wonder of our imaginations and the mundanity of the everyday. Guided by the tagline “There’s more to imagine when you listen,” the brand executions explore how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views–all while engaging in routine daily activities.
Key in the campaign are a pair of spots directed by Antoine Bardou-Jacquet of production house Partizan, including this one titled “Soaking Detective.”
“Soaking Detective” focuses on Audible’s true crime collection and follows a team of detectives solving a crime when water bursts through the ceiling. The office is flooding inexplicably, with confusion reigning supreme–until, the water engulfs the scene and we see a woman listening to Audible detective fiction while soaking in a bath. The voiceover says: “There’s more to imagine when you listen.” During production of the film, the team physically flooded the set with tons of water in order to get the perfect shot.
CreditsClient Amazon Audible Agency Fold7 Dave Billing, executive creative director; Lucy Aston, writer/creative director; Dan Burkitt, Philippa Baines, creatives; Alex Gill, design director; Sam Turner-Cox, sr. designer; Shnar Songprasert, creative artworker; Ben Gibbons, lead motion designer; Emily Hendrey, sr. producer, film; Yelena Gaufman, strategy. Production Company Partizan Antoine Bardou-Jacquet, director; Jenny Beckett, managing director/exec producer; Ella More O’Ferrall, head of production; David Stewart, producer; Charlie Scannell, production manager; Christophe Beaucarne, DP; Alexandre Vivet, production designer; Thor Taweepasas, art director (Thailand); Olivier Coulhon, 1st AD; Livt Pokinlarpat, 1st AD (Thailand); Rogier Samuels, lead make-up/hair/prosthetic designer (Netherlands; Q Kunratchol, prosthetics designer (Thailand); Verity Hawkes, lead costume designer (U.K.); Bua Wannaklai, costume designer (Thailand); Anniemiek Bohnenn, hair & make-up. Casting Kate and Lou Casting, casting director (U.K.); Livt Pokinlarpat, casting director (Thailand). Production Service Company TA Prod Christophe Guyot, service production company exec producer; Air Charoenrat, service production company producer. Editorial Manuel Coutant, editor. VFX Electric Theatre Collective Ed Shires, head of CG, VFX supervisor; Iain Murray, head of 2D, VFX supervisor; Antonia Vlasto, exec producer; Luke Rzewnicki, sr. producer; Soledad Martin, Alex Kulikov, 2D leads, VFX supervisors; Luke Morrison, colorist. Audio 750 mph Sam Ashwell, engineer. Music Twenty Below Music
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More