Register

    Top Spot of the Week: Fiat’s “Blue Pill”

    By SHOOTUpdated:No Comments1557 Views

    An imminent romantic encounter has a man frantically searching through the bathroom medicine chest for some help. Fortunately he has one little blue pill left but his aim is off as instead of popping the wonder pill into his mouth, he fumbles it out the window. The camera follows the pill’s flight  through an Italian village as it bounces from rooftop to rooftop, even hitting a church bell along the way. Finally the pill falls into the gas tank of a two-door Fiat which flexes before our eyes into a new Fiat 500x four-door car model.

    This comedy spot ran during the Super Bowl telecast, placing third on USA Today’s Ad Meter. Titled “Blue Pill,” it is billed as the first Italian commercial to air on the Super Bowl.

    The spot was produced by Italy’s Filmmaster Productions and was directed by Antony Hoffman who is handled by Believe Media in the U.S. Agency was The Richards Group.

    Credits

    Client Fiat Agency The Richards Group Lynda Hodge, creative director/art director; David Canright, creative director/writer; Jenny Wolk, producer. Production Filmmaster Productions Antony Hoffman, director; Karim Bartoletti, partner/exec producer; Stefania Cervellin, line producer. Editorial Charlie Uniform Tango  Jack Waldrip, editor. VFX MPC LA Music stimmung

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Antony Hoffman



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

    MySHOOT Profiles


    Add A Comment