A would-be top banana executive talks about his corporate vision. Seated at his desk, he has behind him through the window a view of a sweeping cityscape replete with skyscrapers.
However, this backdrop undergoes an unexpected transformation thanks to the man’s wife, offering a humorous take on this captain of industry’s stature. Still, he’s smart enough to take advantage of FedEx’s simple flat rate shipping option for Express packages.
“Skyscraper” was directed by Jim Jenkins of O Positive who has a long track record of working with FedEx and agency BBDO NY on assorted comedy spots.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Jens Waernes, sr. creative director/art director; Amy Wertheimer, group executive producer. Production O Positive Jim Jenkins, director; Marc Grill, exec producer; Chris Soos, DP. Editorial No. 6 Jason Macdonald, editor. Post/VFX MPC New York Camila De Biaggi, VFX producer; Alex Lovejoy, VFX creative director. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Tom Jucarone, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
