Steve Miller of @radical.media directed this spot which showcases a football team’s depth or lack thereof. A scrawny guy reports to the coach’s office, informed that he’s the new starting quarterback. Turns out the team is down to its sixth string QB because the first five signal callers have to stay at home to wait for an important package. Agency is BBDO New York.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Greg Hahn, Mike Smith, executive creative directors; Justin Bilicki, associate creative director/art director; Matt Herr, associate creative director/copywriter; Amy Wertheimer, executive producer; Calleen Colburn, sr. producer. Production Company: @radical.media Steve Miller, director; Mott Hupfel, DP. Editorial: MacKenzie Cutler Ian MacKenzie, editor Visual Effects: Schmigital Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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