Using a new form of the “projection-mapping” technique, Belgian filmmaker and the director for this shoot, Filip Sterckx, shot on a white-wall set where scenes were both rear-projected and front-projected. The technique took us through a woman’s journey–on both sides of the Atlantic–in one seemingly continuous take, ultimately leading to her buying a home, a deal which could have been scuttled if not for Experian protecting her from identity fraud.
The projection-mapping technique was deployed for its ability to allow characters to walk through big moments of their lives, without ever having to change their physical location. With a treadmill on a rotating platform, the actor appeared to be in several different locations, while remaining in a stationary position on set. During the shoot, there were as many as eight projectors in use at a time, synched to match the movement of the motion-controlled camera.
Production house was HSI. Agency was The Martin Agency.
Credits
Client Experian Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Andy Azula, sr. VP/group creative director; Steve Sage, VP/creative director; Eric Dome, associate creative director/copywriter; Matt Davis, VP/creative director/art director; Brett Alexander, VP/executive broadcast producer; Brian Camp, broadcast producer; Caroline Helms, jr. producer; Juanita McInteer, group talent & music director. Production HSI Filip Sterckx, director; Rebecca Skinner, managing director; Kim Dellara, exec producer; Doron Kauper, head of production; Richard Weagner, producer. Visual Effects a52 Andy Hall, VFX supervisor; Heather Johann, VFX producer; Megan Meloth, exec producer Editorial Rock Paper Scissors Neil Meiklejohn, editor; Meagen Carroll, producer; Carol Lynn Weaver, exec producer. Audio Eleven Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
