Using a new form of the “projection-mapping” technique, Belgian filmmaker and the director for this shoot, Filip Sterckx, shot on a white-wall set where scenes were both rear-projected and front-projected. The technique took us through a woman’s journey–on both sides of the Atlantic–in one seemingly continuous take, ultimately leading to her buying a home, a deal which could have been scuttled if not for Experian protecting her from identity fraud.

The projection-mapping technique was deployed for its ability to allow characters to walk through big moments of their lives, without ever having to change their physical location. With a treadmill on a rotating platform, the actor appeared to be in several different locations, while remaining in a stationary position on set. During the shoot, there were as many as eight projectors in use at a time, synched to match the movement of the motion-controlled camera.

Production house was HSI. Agency was The Martin Agency.

Credits

Client Experian  Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Andy Azula, sr. VP/group creative director; Steve Sage, VP/creative director; Eric Dome, associate creative director/copywriter; Matt Davis, VP/creative director/art director; Brett Alexander, VP/executive broadcast producer; Brian Camp, broadcast producer; Caroline Helms, jr. producer; Juanita McInteer, group talent & music director.  Production HSI Filip Sterckx, director; Rebecca Skinner, managing director; Kim Dellara, exec producer; Doron Kauper, head of production; Richard Weagner, producer. Visual Effects  a52  Andy Hall, VFX supervisor; Heather Johann, VFX producer; Megan Meloth, exec producer  Editorial Rock Paper Scissors Neil Meiklejohn, editor; Meagen Carroll, producer; Carol Lynn Weaver, exec producer. Audio Eleven  Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer.

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