Director Rodrigo Garcia Saiz of L.A.-based Central Films North depicts a Parisian love affair that never really happened in the new 1:40 “Paris” for Expedia out of Young and Rubicam Mexico. The spot features an elderly woman touring the City of Love, speaking as if she’s penning an amorous letter to the love of her life. We quickly come to find that she’s actually lamenting a trip to Paris that she never took–meaning she never found her true love, married him and had kids and grandchildren
The spot is capped with a super which reads, “The trips you never made, you never will,” and then the Expedia Mexico logo and tag, “The power to create your trip.”