Director Rodrigo Garcia Saiz of L.A.-based Central Films North depicts a Parisian love affair that never really happened in the new 1:40 “Paris” for Expedia out of Young and Rubicam Mexico. The spot features an elderly woman touring the City of Love, speaking as if she’s penning an amorous letter to the love of her life. We quickly come to find that she’s actually lamenting a trip to Paris that she never took–meaning she never found her true love, married him and had kids and grandchildren
The spot is capped with a super which reads, “The trips you never made, you never will,” and then the Expedia Mexico logo and tag, “The power to create your trip.”
Credits
Client Expedia Agency Young & Rubicam Mexico Jose Manuel Montalvo, chief creative officer; Mario Vivanco, creative director/copywriter; Agustin Velez, creative director; Franciso Hernandez, art director; Bernardo Salum, producer. Production Central Films North, Los Angeles Rodrigo Garcia Saiz, director; John Barreiro, Mauricio Francini, exec producers; Angel Iguacel, DP. Post Central Films Leonel Perez, editor. Music Ramiro del Real
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
