James Rouse via Wanda Paris directed this film for agency BETC which underscores how healthy a libation Evian water is, in this case making you feel young–or at least very young at heart.
Titled Baby Bay, the short introduces us to a young man surfing who takes a tumble when taking on a wave. He’s rescued by a couple of very young surfers (babies) who pull him ashore. The man wakes up on the beach which is inhabited by other stylish, cool, incredibly young surfers–which might have something to do with the fact that the only bar on the beach is serving Evian.
Credits
Client Evian Agency BETC Paris Remi Babinet, Filip Nilsson, executive creative directors; Agnes Cavard, artistic director; Felix Falzon, artistic director assistant; Valerie Chidlovsky, copywriter; Alexandra Chini, Elise Herfort, project managers; Martine Picard, media strategy director; Fabrice Brovelli, TV producer; Marine Monbeig, TV producer assistant. Production Wanda Paris James Rouse, director. VFX Mikros Image Music BETC POP Christophe Caurret, music creative director. Music Production Green United Music Song: “Kokomo” Lilly Wood And The Prick
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
