Daniel Warwick (whose main production house roost is Hungry Man) directed this spot via BigFish Film Produktion in Germany for agency Jung von Matt/Spree in which EURONICS, Europe’s largest electronics retailer, helps keep a couple together. The trouble starts when a woman comes home to discover her boyfriend playing video games nonstop while their flat is a total mess. She grabs the gaming console and throws it out the window. He jumps out after it to his presumed demise only to be caught by a huge throng of EURONICS staffers (the store chain has more than 50,000 employees in over 11,000 shops in 30-plus European countries).
The EURONICS folks then take this nerdy couch potato and with the aid of the newest electronic devices turn him into a charming beau, ultimately saving the day and his relationship with the lass.
Credits
Client EURONICS Agency Jung von Matt/Spree Daniel Adolph, managing director strategy; Till Eckel, managing director creation; Johannes Hicks, Arndt Poguntke, creative direction; Stefan Sohlau, copywriter; Damon Aval, Konstantin Kopf, art director; Matthias van de Sand, head of TV. Production BigFish Film;Produktion Daniel Warwick, director; Ekkehart Pollack, DP. Editorial Marty Schenk, editor. Music Eclectic London Colin Smith, music. Sound Design Hesse Studios Stefan Hesse, sound designer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
