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    Top Spot of the Week: EURONICS’ “All Our Strength Just For You”

    By SHOOTUpdated:No Comments1527 Views

    Daniel Warwick (whose main production house roost is Hungry Man) directed this spot via BigFish Film Produktion in Germany for agency Jung von Matt/Spree in which EURONICS, Europe’s largest electronics retailer, helps keep a couple together. The trouble starts when a woman comes home to discover her boyfriend playing video games nonstop while their flat is a total mess. She grabs the gaming console and throws it out the window. He jumps out after it to his presumed demise only to be caught by a huge throng of EURONICS staffers (the store chain has more than 50,000 employees in over 11,000 shops in 30-plus European countries).

    The EURONICS folks then take this nerdy couch potato and with the aid of the newest electronic devices turn him into a charming beau, ultimately saving the day and his relationship with the lass.

    Credits

    Client EURONICS Agency Jung von Matt/Spree Daniel Adolph, managing director strategy; Till Eckel, managing director creation; Johannes Hicks, Arndt Poguntke, creative direction; Stefan Sohlau, copywriter; Damon Aval, Konstantin Kopf, art director; Matthias van de Sand, head of TV.  Production BigFish Film;Produktion Daniel Warwick, director; Ekkehart Pollack, DP. Editorial Marty Schenk, editor. Music Eclectic London Colin Smith, music. Sound Design Hesse Studios Stefan Hesse, sound designer.

    Genre:Comedy
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:BigFishDaniel WarwickJung von Matt

    Quality Experience, Director Aube Perrie, The Mill NY Work Out The Future of Fitness For Tonal

    Thursday, November 14, 2024

    Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.

    Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.

    In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”

    “Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”

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