Daniel Warwick (whose main production house roost is Hungry Man) directed this spot via BigFish Film Produktion in Germany for agency Jung von Matt/Spree in which EURONICS, Europe’s largest electronics retailer, helps keep a couple together. The trouble starts when a woman comes home to discover her boyfriend playing video games nonstop while their flat is a total mess. She grabs the gaming console and throws it out the window. He jumps out after it to his presumed demise only to be caught by a huge throng of EURONICS staffers (the store chain has more than 50,000 employees in over 11,000 shops in 30-plus European countries).
The EURONICS folks then take this nerdy couch potato and with the aid of the newest electronic devices turn him into a charming beau, ultimately saving the day and his relationship with the lass.
Credits
Client EURONICS Agency Jung von Matt/Spree Daniel Adolph, managing director strategy; Till Eckel, managing director creation; Johannes Hicks, Arndt Poguntke, creative direction; Stefan Sohlau, copywriter; Damon Aval, Konstantin Kopf, art director; Matthias van de Sand, head of TV. Production BigFish Film;Produktion Daniel Warwick, director; Ekkehart Pollack, DP. Editorial Marty Schenk, editor. Music Eclectic London Colin Smith, music. Sound Design Hesse Studios Stefan Hesse, sound designer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
