Daniel Warwick (whose main production house roost is Hungry Man) directed this spot via BigFish Film Produktion in Germany for agency Jung von Matt/Spree in which EURONICS, Europe’s largest electronics retailer, helps keep a couple together. The trouble starts when a woman comes home to discover her boyfriend playing video games nonstop while their flat is a total mess. She grabs the gaming console and throws it out the window. He jumps out after it to his presumed demise only to be caught by a huge throng of EURONICS staffers (the store chain has more than 50,000 employees in over 11,000 shops in 30-plus European countries).
The EURONICS folks then take this nerdy couch potato and with the aid of the newest electronic devices turn him into a charming beau, ultimately saving the day and his relationship with the lass.
CreditsClient EURONICS Agency Jung von Matt/Spree Daniel Adolph, managing director strategy; Till Eckel, managing director creation; Johannes Hicks, Arndt Poguntke, creative direction; Stefan Sohlau, copywriter; Damon Aval, Konstantin Kopf, art director; Matthias van de Sand, head of TV. Production BigFish Film;Produktion Daniel Warwick, director; Ekkehart Pollack, DP. Editorial Marty Schenk, editor. Music Eclectic London Colin Smith, music. Sound Design Hesse Studios Stefan Hesse, sound designer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More